Toolbox for Marketing and Management Creative Concepts Forecasting Methods and Analytical Instruments 1st edition by Ralf Kreutzer ISBN‎ 3030138224 978-3030138226
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Authors:Ralf T. Kreutzer , Series:Management [246] , Author sort:Kreutzer, Ralf T. , Languages:Languages:eng , Published:Published:Apr 2019 , Publisher:Springer
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Product details:
ISBN 10: 3030138224
ISBN 13: 978-3030138226
Author: Ralf Kreutzer
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.
Toolbox for Marketing and Management: Creative Concepts, Forecasting Methods, and Analytical Instruments 1st Table of contents:
1. Presentations: Conveyer Belt of Your Success
2. Vision, Mission and Goals
3. Concepts for the Development of Strategies
4. Tools for the Strategic Analysis
5. Forecasting Methods
6. Customer Value Models
7. Methods to Create New Products, Services and Business Models
8. Innovative Project Management Tools
9. Budgeting Concepts
10. Strategic and Operational Marketing Plan
11. Change Management Tools
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