The Ultimate Marketing Engine 5 Steps to Ridiculously Consistent Growth 1st Edition by John Jantsch ISBN 1400224780 9781400224784
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Authors:John Jantsch , Series:Management [567] , Author sort:Jantsch, John , Languages:Languages:eng , Published:Published:Jul 2021 , Publisher:Harpercollins Leadership , Comments:Comments:Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.Marketing has changed drastically with the introduction of a growing array of digital channels and it’s difficult for small business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual aspects of their plan, rather than executing an overall strategy.Using the principles that he teaches in his first book, on his podcast, and in his blog, John Jantsch, founder of the marketing platform Duct Tape Marketing, teaches you how to create and maintain a simple, effective, and clear marketing strategy that you and your teams can easily follow.In The Ultimate Marketing Engine, readers will learn:Why having a strategy is so important and how an effective strategy will render…
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ISBN 10: 1400224780
ISBN 13: 9781400224784
Author: John Jantsch
A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
The Ultimate Marketing Engine 5 Steps to Ridiculously Consistent Growth 1st Table of contents:
Prologue: Some Meaningful Way
One: Tune the Engine—Step 0
Two: Where Your Best Customers Want to Go—Step 1
Three: The Marketing Hourglass Workshop
Four: Your Customer Success Track
Five: The Customer As Member Mindset
Six: The Real Problem You Solve—Step 2
Seven: Narrow Your Focus—Step 3
Eight: The Narrative Is the Story—Step 4
Nine: Attract Ideal Customers
Ten: Scale “With” Your Customers—Step 5
Epilogue: The Problem Your Business Solves for You
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