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The Strategic Management of Information Systems Building a Digital Strategy 4th edition by Joe Peppard, John Ward 1119215471 9781119215479

Name: The Strategic Management of Information Systems Building a Digital Strategy 4th edition by Joe Peppard, John Ward 1119215471 9781119215479
SKU: EB-20796
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Original price was: $50.00.Current price is: $35.00.

Authors:Joe Peppard, John Ward , Series:Management [992] , Author sort:Joe Peppard, John Ward , Languages:Languages:eng , Published:Published:Mar 2020 , Publisher:Wiley

SKU: EB-20796 Category: eBook PDF Tags: Digital Strategy, Information Systems, Joe Peppard, John Ward, MANAGEMENT, Strategic

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The Strategic Management of Information Systems Building a Digital Strategy 4th edition by Joe Peppard, John Ward – Ebook PDF Instant Download/DeliveryISBN: 1119215471, 9781119215479

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Product details:

ISBN-10 : 1119215471

ISBN-13 : 9781119215479

Author: Joe Peppard, John Ward

A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

The Strategic Management of Information Systems Building a Digital Strategy 4th Table of contents:

1 The Evolving Role of Information Systems and Technology in Organizations: A Strategic Perspective

2 An Overview of Strategic Management and the IS/IT Strategy Implications

3 Establishing an Effective Process for Developing Information Systems and Technology (or Digital) Strategies

4 IS/IT Strategic Analysis: Achieving Alignment with Business Operations and Strategy

5 Innovating with Technology, Systems and Information

6 Exploiting Information Systems for Strategic Advantage

7 Determining the Business Information Systems Strategy

8 Managing the Portfolio of Business Applications

9 Justifying and Managing Information Systems and Technology Investments

10 An Organizing Framework for the Strategic Management of IS/IT

11 Strategic Managementof IS/IT Services and IT Infrastructure

12 The Strategic Management of Information Systems: Quo Vadis?

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