The SAGE Handbook of Marketing Ethics 1st edition by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, Charles Taylor 9781529738575 152973857

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ISBN 10: 152973857
ISBN 13: 9781529738575 
Author: Lynne Eagle;Stephan Dahl;Patrick De Pelsmacker;Charles R. Taylor

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions

The SAGE Handbook of Marketing Ethics 1st Table of contents:

Part I: Foundations of Marketing Ethics
1: Introduction to Marketing Ethics
2: Internal and External Drivers of an Ethical International Marketing Strategy: Implications on Reputational Advantage and Performance

Part II: Theoretical and Research Approaches to Marketing Ethics
3: Cross-cultural and Religious Perspectives on Marketing Ethics
4: An Interdisciplinary View of Marketing Ethics
5: Conducting Ethical Research in Marketing
6: Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics
7: Parental Mediation of Children’s Exposure to Online Media and Advertising

Part III: Marketing Ethics and Social Issues
8: Marketing to Vulnerable Consumers
9: Cross-Cultural and Sub-Cultural Issues in Marketing Ethics
10: Stereotyping in Marketing
11: Cultural Appropriation
12: Appearances Matter: The Impact of Unattainable Idealizations of an Individual’s Physical Self
13: Ethical Issues in Marketing to the LGBT Community: Of Becoming Visible and Being Targeted
14: Ethical Perspectives on Sustainability in Marketing

Part IV: Issues in Consumer Ethics
15: Circular Economy and Sustainable Consumption: Suggestions for Ethical Marketing
16: Sustainability Marketing: Products, Fairtrade, and Greenwashing
17: Business-to-Business (Industrial) Marketing Ethics
18: The Ethics of Social Marketing and Non-Profit/Charity Marketing
19: Ethical Issues in Tourism
20: Social Causes, Consumer Activism and Human Rights

Part V: Ethical Issues in Specific Sectors
21: Ethics and Corporate Social Responsibility
22: Ethics in Financial Products Marketing
23: Consumer and Marketing Ethics: A Case of the Fashion Industry
24: Ethical Considerations for Pharmaceutical Marketing
25: Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco
26: Food Marketing Ethics
27: Ethical Aspects of Digital (eHealth and mHealth) Marketing

Part VI: Ethical Issues in the Marketing Mix
28: Product and Branding Ethics
29: The Ethics of Pricing
30: Personalization in Digital Marketing: Implementation Strategies and the Corresponding Ethical Issues
31: Ethics in Digital Marketing and Social Media
32: Ethics Within Sponsorship
33: The Sales Ethics Subculture
34: Ethics in Public Relations

Part VII: Concluding Comments and Reflections
35: Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Transformation in the Charity Sector
36: Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry
37: Concluding Comments Regarding the Challenges of Marketing Ethics

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