The Routledge Companion to Marketing and Feminism 1st edition by Pauline Maclaran 9781000522075 1000522075

1 Editors’ Introduction to the Companion

Section 1 Women in the history of marketing

2 Goddesses of the household: Martha Van Rensselaer and the role of home economics in marketing theory

3 Creating the critical consumer: Helen Woodward and Hazel Kyrk on self-determination and the good life

4 Marketing’s hidden figures: black women leaders in advertising

5 Marketing education and patriarchal acculturation: the rhetorical work of women’s advertising clubs, 1926–1940

Section 2 Gender representations in the marketplace

6 Feminist brands: what are they, and what’s the matter with them?

7 “One, two, three, four, what are we fighting for?”: deconstructing climate crisis war messaging metaphors using ecofeminism

8 Menstruation in marketing: stigma, #femvertising, and transmedia messaging

9 In search of the female gaze: querying the Maidenform archive

10 From identity politics to the politics of power: men, masculinities and transnational patriarchies in marketing and consumer research

Section 3 Feminist perspectives on the body in marketing

11 Materializing the body: a feminist perspective

12 Transformations: is there a role for feminist activism in women’s sport?

13 Women’s sexual practices: the B-spot of marketing and consumer research

14 Taking off the blindfold: the perils of pornification and sexual abjectification

15 The quest for masculine to-be-looked-at-ness? Exploring consumption-based self-objectification among heterosexual men

Section 4 Difference, diversity, and intersectionality

16 Are all bodies knitworthy? Interrogating race and intersecting axes of marginalization in knitting spaces

17 Marketing and the missing feminisms: decolonial feminism, and the Arab Spring

18 Unfolding climate change inequities through intersectionality, Barad’s new materialism, and post/de-colonial Indigenous perspectives

19 Consumption beyond the binary: feminism in transgender lives

20 Ageism, sexism, and women in power

21 Our aging bodies, ourselves

Section 5 Gendering digital technologies in marketing

22 Black women’s digital media and marketplace experiences: between buying, branding, and Black Lives Matter

23 The symbolic violence of digital (anti-)feminist activism

24 Big Brother is monitoring: feminist surveillance studies and digital consumer culture

25 Seeking safety and solidarity through self-documentation: debating the power of the self(ie) in contemporary feminist culture

Section 6 Feminist futures: problems, priorities, and predictions

26 How the economic sex/gender system excludes women from international markets

27 The politics of epistemic marginality: testimonies-in-opposition

28 Women who work: the limits of the neoliberal feminist paradigm

29 Putting pornography on the marketing agenda: a radical feminist centring of harm for women’s marketplace inequality

30 Manifesting feminist marketing futures: undertaking a ‘visionary’ inventory Feminist Collective