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The Quintessence of Strategic Management What You Really Need to Know to Survive in Business 2nd edition by Philip Kotler, Roland Berger, Nils Bickhoff 3662484900 9783662484906

Name: The Quintessence of Strategic Management What You Really Need to Know to Survive in Business 2nd edition by Philip Kotler, Roland Berger, Nils Bickhoff 3662484900 9783662484906
SKU: EB-20874
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Original price was: $50.00.Current price is: $35.00.

Authors:Philip Kotler, Roland Berger, Nils Bickhoff (auth.) , Series:Strategic Studies [26] , Author sort:Philip Kotler, Roland Berger, Nils Bickhoff (auth.) , Languages:Languages:eng , Published:Published:May 2016 , Publisher:Springer

SKU: EB-20874 Category: eBook PDF Tags: Business, MANAGEMENT, Nils Bickhoff, Philip Kotler, Quintessence, Roland Berger, Strategic, Survive

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The Quintessence of Strategic Management What You Really Need to Know to Survive in Business 2nd edition by Philip Kotler, Roland Berger, Nils Bickhoff – Ebook PDF Instant Download/DeliveryISBN: 3662484900, 9783662484906

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Product details:

ISBN-10 : 3662484900

ISBN-13 : 9783662484906

Author: Philip Kotler, Roland Berger, Nils Bickhoff

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

The Quintessence of Strategic Management What You Really Need to Know to Survive in Business 2nd Table of contents:

1.Introduction: Essential Strategy Know-How and Nothing More

2. Strategy and Strategic Management: A First Basic Understanding

3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How

4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Yea

5. Summary: It´s Your Turn!

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