The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion 1st edition by Shrum ISBN 1848729448 9781848729445

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Table of Contents

Part 1: Embedding Promotions within Entertainment Media: Product Placement Effects and How They Work

1. L. J. Shrum, What’s So Special About Entertainment Media and Why Do We Need a Psychology For It?: An Introduction to The Psychology of Entertainment Media
2. J. A. McCarty, T. M. Lowrey, Product Integration: Current Practices and New Directions
3. E. Cowley, As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement
4. L. Owen, H. Hang, S. Auty, C. Lewis, Children’s Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency
5. M. R. Nelson, M. K. J. Waiguny, Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertainment Persuasion?

Part 2: The Programs Between the Ads: The Persuasive Power of Entertainment Media
6. L. J. Shrum, J. Lee, The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values
7. J. Carpenter, M. C. Green, Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment
8. K. E. Dill, M. C. R. Burgess, Seeing is Believing: Towards a Theory of Media Imagery and Social Learning (MISL)
9. C. A. Russell, D. W. Russell, Alcohol Messages in Television Series: Content and Effects
10. E. Strahan, V. M. Buote, A. E. Wilson, Selling Beauty: The Hidden Cost to Women’s Self-Worth, Relationships, and Behavior
11. J. A. Maier, D. A. Gentile, Learning Aggression through the Media: Comparing Psychological and Communication Approaches
12. G. Comstock, J. Powers, Paths from Television Violence to Aggression: Reinterpreting the Evidence