The Nonprofit Marketing Guide 2nd edition by Kivi Leroux Miller – Ebook PDF Instant Download/Delivery.9781119771043, 1119771048
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Product details:
ISBN 10: 1119771048
ISBN 13: 9781119771043
Author: Kivi Leroux Miller
In the newly revised second edition of The Nonprofit Marketing Guide, CEO and founder of Nonprofit Marketing Guide LLC, Kivi Leroux Miller, delivers a step-by-step walkthrough of how to create an online and offline marketing program that will grow and scale with your organization.
Written with the benefit of the author’s ten years of survey data from thousands of nonprofits and experience coaching hundreds of communications pros on nonprofit marketing, the book offers practical and cost-effective strategies you can implement immediately. You’ll discover:
- How to create realistic marketing strategies and communications plans for nonprofits of any size
- How to build and engage of community of supporters around your organization
- How to create and deliver powerful messaging that inspires action
- Bonus templates and worksheets in an online workbook for readers
Whether you have any marketing or communications experience of not, The Nonprofit Marketing Guide will also earn a place in the libraries of all stakeholders in nonprof
The Nonprofit Marketing Guide 2nd Table of contents:
PART ONE: The Foundations of Nonprofit Marketing
CHAPTER 1: The 10 Realities of Nonprofit Marketing
CHAPTER 2: Defining Marketing in the Nonprofit Sector
CHAPTER 3: Nonprofit Marketing Plans in Theory and Practice
CHAPTER 4: How Nonprofits Increase Marketing Effectiveness Over Time
CHAPTER 5: Do Your Homework: Listen to the World Around You
PART TWO: Answering the Three Most Important Nonprofit Marketing Questions
CHAPTER 6: Define Your Community: Who Do You Want to Reach?
CHAPTER 7: Create a Powerful Message: What Do You Want to Say?
CHAPTER 8: Spread Your Message Further by Telling Great Stories
CHAPTER 9: Adopt an Attitude of Gratitude
CHAPTER 10: Deliver Your Message: How and Where Are You Going to Say It?
PART THREE: Building a Community of Supporters Around You
CHAPTER 11: Make It Easy to Find You and Connect with Your Cause
CHAPTER 12: Become an Expert Source for the Media and Decision Makers
CHAPTER 13: Build Engagement: Stay in Touch and Keep the Conversation Going
CHAPTER 14: Empower Your Fans to Build More Support
PART FOUR: Doing It Yourself Without Doing Yourself In
CHAPTER 15: Find the Talent: Keep Learning and Get Good Help
CHAPTER 16: Find the Treasure: Market Your Good Cause on a Tight Budget
CHAPTER 17: Find the Time: Get More Done in Fewer Hours
CHAPTER 18: Conclusion: How Do You Know Whether You Are Doing a Good Job?
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