The Marketing of Children’s Toys Critical Perspectives on Children’s Consumer Culture 1st edition by Rebecca Hains, Nancy Jennings ISBN 3030628809 978-3030628802

The Marketing of Children’s Toys Critical Perspectives on Children’s Consumer Culture 1st edition by Rebecca Hains, Nancy Jennings – Ebook PDF Instant Download/Delivery. 3030628809, 978-3030628802
Full download The Marketing of Children’s Toys Critical Perspectives on Children’s Consumer Culture 1st edition after payment

Product details:

ISBN 10: 3030628809
ISBN 13: 978-3030628802
Author: Rebecca Hains, Nancy Jennings 

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys―including who certain toys are meant for and what various toys and brands can signify about their owners’ identities―have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

The Marketing of Children’s Toys Critical Perspectives on Children’s Consumer Culture 1st Table of contents:

Introduction

• Overview of Children’s Consumer Culture
• The Role of Toys in Child Development
• Understanding Marketing to Children
• A Critical Examination of Children’s Consumerism

Chapter 1: The Evolution of Toy Marketing

• History of Toy Advertising
• From Traditional to Digital Toy Marketing
• Changing Strategies in Toy Marketing Over Time
• The Impact of Media on Toy Consumption

Chapter 2: The Psychology of Children as Consumers

• How Children Perceive Advertisements
• Cognitive and Emotional Development in Young Consumers
• The Role of Play in Shaping Consumer Behavior
• Influences of Parents and Family on Toy Choices

Chapter 3: Marketing Strategies Targeting Children

• The Role of Television and Digital Media in Toy Promotion
• Product Placement in Children’s Shows and Movies
• The Use of Celebrity Endorsements and Characters
• Interactive and Digital Toys: New Frontiers in Marketing

Chapter 4: The Influence of Social Media and Influencers on Toy Marketing

• The Rise of Social Media in Children’s Toy Advertising
• The Role of YouTube, Instagram, and TikTok in Shaping Trends
• Influencer Culture and Its Impact on Children
• Ethical Considerations of Influencer Marketing to Young Audiences

Chapter 5: The Ethics of Marketing Toys to Children

• The Debate Over Children’s Advertising
• Psychological Manipulation vs. Consumer Education
• Regulatory Frameworks and Ethical Standards in Toy Marketing
• Corporate Social Responsibility and the Toy Industry

Chapter 6: Gender and Toy Marketing

• Gendered Marketing in the Toy Industry
• The Role of Stereotypes in Toy Advertising
• Addressing the Growing Trend of Gender-Neutral Toys
• Case Studies: Brands that Challenge Traditional Gender Norms

Chapter 7: Global Perspectives on Toy Marketing

• Cross-Cultural Differences in Toy Consumption
• Marketing Toys in Developing Countries
• The Influence of Global Brands on Local Toy Markets
• Ethical Concerns in Global Toy Marketing

Chapter 8: The Role of Packaging and Branding in Toy Marketing

• The Power of Toy Packaging: Design, Color, and Messaging
• Creating Brand Loyalty from an Early Age
• Collectible Toys and Their Role in Brand Building
• The Impact of Packaging on Consumer Behavior

Chapter 9: The Impact of Toy Marketing on Children’s Identity and Socialization

• How Toy Advertisements Shape Self-Perception and Identity
• The Role of Toys in Social Learning and Peer Influence
• Advertising and the Development of Consumer Culture
• The Long-Term Effects of Toy Marketing on Children’s Values

Chapter 10: The Future of Toy Marketing

• Emerging Technologies in Toy Marketing: Augmented Reality and AI
• Sustainability and Ethical Consumerism in the Toy Industry
• The Changing Landscape of Children’s Toy Preferences
• The Role of Toy Manufacturers in Shaping a Better Consumer Future

Conclusion

• Reflecting on the Impact of Toy Marketing on Children’s Culture
• Strategies for Ethical Toy Marketing Moving Forward
• How Consumers and Parents Can Navigate the Toy Market
• The Role of Education and Awareness in Shaping Future Marketing Practices

Appendix

• List of Major Toy Brands and Their Marketing Practices
• Glossary of Key Terms in Toy Marketing
• Recommended Resources for Further Study
• Case Studies and Real-World Examples

People also search for The Marketing of Children’s Toys Critical Perspectives on Children’s Consumer Culture 1st:

the marketing of children’s toys

the marketing of children’s toys

toy marketing

marketing toys

b toys the critter express