The Future of ECommerce 1st Edition by Frank Columbus ISBN 9798886973587

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ISBN 10: 
ISBN 13: 9798886973587
Author: Frank Columbus

The Future of ECommerce 1st Edition Table of contents:

Chapter 1

Web Analytics: The Present and Future of E-Business

Abstract

Introduction

Literature Review

Web Design and User Interaction Efficiency

Web Analytics Insight into E-Business

List of the Most Popular Pages and Content

Determine Who Your Customers Are

Optimization of the Conversion Rate

Boost the Impact of Advertising on Social Media

Observe the Bounce Rate

Marketing Campaigns May Be Tracked and Analyzed

Tracking of Competitors

Integration of Web Analytics with E-Commerce

Forecasting Demand and Profitability

Heatmaps

To Drive the Promotion Plan, We Need to Identify Trends

Pricing Price Elasticity

For Merchants, Analytical Services

Identification of Fraudulent Activities

Personalisation

Variable Costing

Detection and Prevention of Financial Crimes

Analytical Prediction

Promotions That Are More Relevant to the Right Customers

Visibility of the Supply Chain

Innovations in New Products, Markets and Business Models

Web Analytics Metrics

Measuring and Defining Results

Accurate Metrics

Measurements for Defining Visitors

Click-Through-Rate (CTR)

Identifying the Demographics of a Site’s Visitors Metrics

Participation of Visitors Metrics

Metrics for Conversion

Conclusion

References

Chapter 2

Social Media Analytics for E-Business: Where Are We Heading?

Abstract

Introduction

Social Media Analytics and E-Business

Marketing

Finance

Operations

Prominent SMA Tools

Brand24

Facebook Ads Manager

Analytic Edge

Supermetrics

NapoleonCat

TapInfluence

Snaplytics

SproutSocial

HubSpot

BuzzSumo

Keyhole

Brandwatch

Intellestra

KPMGSpectrum

PeopleSoft

InforBirst

HaloBI

Conclusion

References

Chapter 3

Artificial Intelligence and E-Business

Abstract

Introduction

AI Application for Customer Acquisition

AI Applications for Customer Enhancement

AI Application for Customer Retention

Opportunities and Challenges

Conclusion

References

Chapter 4

Machine Learning Applications in E-Commerce

Abstract

Introduction

Machine Learning Algorithm Used in E-Commerce

Machine Learning Roles in E-Commerce

E-Commerce Sentiment Classification

Product Recommendations in E-Commerce Using Machine Learning

Conclusion

References

Chapter 5

Analysing Opportunities for Mobile Commerce

Abstract

Introduction

Evolution of Mobile Commerce

Features of Mobile Commerce

Mobile Website

Mobile Applications (Apps)

Social Media

Search Engine Marketing

Display Marketing

Video Streaming

Short Message Services (SMS) Marketing

E-Mail

Framework for Marketing Mobile Commerce Businesses

Mobile App Publishers

E-Commerce/Mobile Commerce Marketers

Mobile App Users

Advertisement Platforms

Challenges for Mobile Commerce

Risk Assurance

Ensuring Utility (Information, Entertainment and Social)

Utilising the User Pause Patterns

Utilising Existing Knowledge

Visual Aesthetics

Innovativeness

Accessibility

Using Ads as Reward

Conclusion

References

Chapter 6

E-Commerce in Southeast Asia: A Futuristic Perspective

Abstract

Introduction

Comparative Analysis of Offline vs. Online Business

Determinants of Future E-Commerce and Marketplace in Southeast Asia

Prediction of the E-Commerce Growth by 2022

Conclusion

References

Chapter 7

Futuristic Scope of E-Agribusiness in the Indian Market: A Paradigm Shift

Abstract

Introduction

Proven Market Development Approaches Being Followed in E-Agribusiness

Evolution and Need for E-Business in Agribusiness Sector

Benefits of Agri E-Commerce

Lesser Wastage

Improved Lifestyles due to Rise in Income

The Impact of Financial Inclusion

Enhanced Efficiency and Yield

Beneficial for Other Services

Futuristic Revenue Models of E-Agri Businesses

Markup Pricing Model

Commission Pricing Model

Advertising Pricing Model

Membership Based Pricing Model

Insights Monetization Pricing Model

Challenges

Lack of Better Logistics

Customer Choice and Preferences

Highly Perishable Products

Dependence on Middlemen

The Cash in Hand or Cash on Delivery Payments

Conclusion

References

Chapter 8

Online Consumer Behaviour: How to Create and Maintain E-Loyalty

Abstract

Introduction

Analytical Framework

Literature Review

Method

Results and Discussion

Brief Descriptive Analysis

Content Analysis

Discussion

Conclusion

References

Chapter 9

Smart Tourism as a Sustainable Strategy for Tourism Development

Abstract

Introduction

Smart Tourism

Sustainable Tourism and Smart Tourism

Issues and Challenges

Solution

Model of Smartness and Sustainability

Towards a Synergetic Model for Smart and Sustainable Destinations

Conclusion

References

Chapter 10

Social and Ethical Aspects of E-Commerce: A Boon or a Bane

Abstract

Introduction

Positive Social Aspects of E-Commerce

Encourages Entrepreneurship

Fuel the Dreams of Womenpreneurs

Preservation and Promotion of Arts and Handicrafts Through E-Commerce

Convenient and Time Saving

Comforts for Disabled and Elderly

Better Reach and Interconnectedness for Small Retailors

Employment Generation

Negative Social Aspects of E-Commerce

Safety and Health of Delivery Boys

Packaging and Waste

Traffic and Emission

Energy and Resource Consumption

Ethical Aspects of E-Commerce

Privacy Is a Myth

Internet Abuse, Responsibility and Use of Personal Information

Deception, Dishonesty and Accuracy

Selling Counterfeit Products

Conclusion

References

Chapter 11

Traditional to Digital Commerce: Impact of Scams on Consumer’s Attitude towards Online Shopping

Abstract

Introduction

Emergence of E-Commerce

Digital Era and E-Commerce

Digital Era and E-Commerce during the Pandemic

Loopholes in Online Payment Giving Way to Scams

Common Digital Frauds

Impact on Attitude

Conclusion

References

Editors’ Contact Information

Index

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