The Future of Consumption How Technology Sustainability and Wellbeing will Transform Retail and Customer Experience 1st edition by Kristina Bickstrim, Carys Egan Wyer, Emma Samsioe ISBN 3031332487 9783031332487

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Product details:

ISBN 10:       3031332487
ISBN 13: 978-3031332487
Author:          Kristina Bïckstrïm, Carys Egan-Wyer, Emma Samsioe

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.

What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more.

Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.

The Future of Consumption How Technology Sustainability and Wellbeing will Transform Retail and Customer Experience 1st  Table of contents:

Part 1 – Technology

1. The Intersection of Sustainability and Technology in the Context of the Digital Marketplace
2. Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships
3. Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing
4. Consumer Trust and Platformised Retail Personalisation
5. Friend or foe? How Buy-Now-Pay-Later is Seeking to Change Traditional Consumer-Retailer Relationships in the UK
6. The Future of Grocery Retail
7. Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward
8. Trending Seaweed: Future Opportunities in Retail?
9. Grocery Retailers’ Approaches to Discussion on the Food Waste Issue on Social Media
10. Sustainable Consumption in Taiwan and China: Drivers and Impediments
11. Digitalization: A Potential Tool for Sustainable Consumption?
12. The Challenge of Overproduction and Overconsumption
13. Creating Tomorrow’s Vintage

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Part 2 – Wellbeing

1. The Future of Wellbeing: Value Creation in Digital Mental Health Services
2. No Cash, No Coins, No Cards, But You: Biohacking the Future of Payments
3. Contemporary Consumption of Brand Activism
4. Vegan Consumption: Insights into the Consumer-Driven Emergence of the Vegan Market
5. Buying Happiness

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Part 3 – Customer Experience

1. Re-examining the Place of the Physical Store During the Digital Retail Era
2. Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience
3. (When) Is it Worth Investing in the Personal Service Encounter?
4. Can Future Shopping Experiences Be Present in the Past? The Case of a Local High Street
5. Timeless Tricks

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