The End of Marketing 2nd Edition by Carlos Gil – Ebook PDF Instant Download/Delivery.9781398601352,1398601357
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Product details:
ISBN 10: 1398601357
ISBN 13: 9781398601352
Author:Carlos Gil
WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category FINALIST: Business Book Awards 2020 – International Business Book category In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy’s, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage. This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to; they want to be engaged.
The End of Marketing 2nd Table of contents:
01 Marketing is dead
Everyone is an influencer, and everyone is a competitor
References
02 Stranded in a digital ocean
Write this down: attention is the commodity, not followers
Getting social media users to engage
Be where your customers are
Analyze what content works
Less promotion, more interaction
References
03 How to be savage AF—like Randy
Be likeable but be a savage
Finding your brand mentions
Finding your brand mentions alongside competitor brands
Finding your competition’s mentions in specific contexts
Using industry mentions to find prospective customers
Monitoring reviews of your brand
Engaging with your competitors’ social media ads
Strategies to change how your company is perceived on social media
References
04 Don’t be mad at Facebook; you just suck at marketing
Don’t hate Facebook—get better at marketing
Understanding Facebook’s algorithm
Types of content to avoid posting on Facebook
How to growth hack your Facebook content
Create content that converts
Conducting an audit of your Facebook pages
References
05 Swipe right: sales and marketing is no different from finding your match on Tinder
The start of Snapchat
Don’t overly rely on platforms
Living in a Tinder world
Carefully map out your story, aka “storyboarding”
Write short one- or two-sentence captions
Ask open-ended questions to maximize engagement
Ditch stock photography and replace it with real-life user-generated moments
Marketing is like dating
Reference
06 Growth hacking your way to greatness
Cheating isn’t winning
Growth hacking
Facebook Groups
LinkedIn Groups
Facebook Watch Party
Native blogging
How to frame content for maximum engagement
Create Instagram and Twitter pods
Automate engagement with bots
07 The celebrity effect: key lessons marketers need to learn from A-list celebrities
Being genuine is key to creating content that connects
Can brands create their own Shiggy challenges?
Five key points for social media success
Ten steps to telling the perfect story
Reference
08 Transforming your advocates into the faces of your brand
Why does employee advocacy really matter?
Getting buy-in throughout the company
Keys to successful employee advocacy program rollouts
How to keep up momentum after launching
How HR can turn employees into advocates
Why HR should get involved
Key steps for HR
References
09 Bringing it all together
How to hack the Facebook algorithm
Cracking the code on Instagram
Turn customers and employees into advocates
Have a strategy for each platform
Tools to use
FAQs
Above all, be social
10 The power of personality and persuasion
Meet “The 5Ps of Success”
Add rich media content
Update often and monitor
Join LinkedIn Groups
Find relevant groups
Introduce and engage
Create industry thought leadership
Create video content
Have a plan and be consistent
You can’t post once a day and walk away
Each channel requires its own strategy
What to do in between posts
Reference
11 Judgment day: the battle of AI versus humans
Machine learning
Predictive analytics
Artificial intelligence
The future is happening now
Buying “fake” followers and “fake” engagement
Following and unfollowing tactics
Auto-like and auto-comment
References
12 As social media evolves, marketers must evolve or die
Evolve or die
How to continue to engage new audiences
Millennials and the C-suite
The platforms
Final thoughts
The new marketing department
Create your influencers
Conversational marketing
How to tell your story and gain organic reach on TikTok
Tapping into the TikTok community
Your hero’s journey
Using text overlay
Making your music count
Following the trends
Understanding the TikTok algorithms
The story of Doggface
The end of video marketing
Conclusion
References
13 Marketing in a post-pandemic society
Lead with empathy
Be open and honest
Humanize your brand
Personalize social media channels
Finding new customers and sales opportunities
Put in the work now to reap rewards over time
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