The Effect of Information Technology on Business and Marketing Intelligence Systems 1st edition by Said Salloum,Haitham Alzoubi,Ra’ed Masa’deh,Barween Hikmat Al Kurdi,Muhammad Alshurideh 9783031123825 3031123824

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ISBN 10: 3031123824

ISBN 13: 9783031123825

Author:Said Salloum,Haitham Alzoubi,Ra’ed Masa’deh,Barween Hikmat Al Kurdi,Muhammad Alshurideh

Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence – the strategies and technology companies that use it to collect, interpret, and benefit from data – play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.

The Effect of Information Technology on Business and Marketing Intelligence Systems 1st Table of contents: 

Social Marketing and Social Media Applications
Assessment of the Perception of Usage of Facebook as a Business Tool in SMEs Through the Technological Acceptance Model (TAM) and Structural Equation Modeling
Digital Marketing Strategies and the Impact on Customer Experience: A Systematic Review
Effects of Social Media Marketing on Consumer Perception in Liverpool, UK
The Impacts of Social Media on Managing Customer Relationships with Brands in the UK
Impacts of Social Media on Managing Customer Relationships in b2b Business Environment in Birmingham, UK
An Empirical Study Investigating the Role of Team Support in Digital Platforms and Social Media Marketing Towards Consumer Brand Awareness: A Case of the United Arab Emirates
The Influence of Sharing Fake News, Self-Regulation, Cyber Bullying on Social Media Fatigue During COVID-19 Work Technology Conflict as Mediator Role
The Impact of Social Media Usage on Companies’ Customer Relationship Management (CRM)
Regulating Social Media and Its Effects on Digital Marketing: The Case of UAE
The Impact of Facebook Advertisements on Customer Attentions of Jordanian Female Young Users
The Impact of Social Media on Purchase Intention at Jordanian Women Clothing Sector
The Impact of the Digital Marketing for Education Services on the Mental Image for Students in Private Universities in Jordan
Impact of Social Media Marketing on Creating Brand Responsiveness
Evaluation of the Digital Divide Status and Its Impact on the Use of TikTok Platform Through E-Commerce Activities
The Impact of Social Media Usage on Customer Decision Making-Process in Holiday Travel Planning Context, Applied Study Among Petra Visitors
Factors Influencing Online Shopping During Fear of Covid-19 Pandemic in Jordan: A Conceptual Framework
Learning- E-learning and M-learning
Agility in Higher Education Institutions to Management of Covid-19 Disaster in UAE
Evaluation of Blended E-learning from the Perspectives of the German Jordanian University Students
Evaluating Software Quality in E-Learning System by Using the Analytical Hierarchy Process (AHP) Approach
Obstacles to Applying the E-Learning Management System (Blackboard) Among Saudi University Students (In the College of Applied Sciences and the College of Sciences and Human Studies)
Possession of Faculty Members and Students of Communication Skills and Their Reflection on Achievement in Saudi Universities
Effectiveness of Supportive Services on Academic and Social Development of Students with Disabilities
The Effectiveness of the Performance of Principals of Basic Education Schools in the Sultanate of Oman in Managing Change in Light of the Corona Pandemic
The Effectiveness of Mobile Phones Applications in Learning English Vocabularies
The Effect of Using SCAMPER Strategy on Developing Students’ Achievement
The Influence of Metacognitive Strategies Training on the Writing Performance in United Arab Emirate
Perspectives of Online Education in Pakistan: Post-covid Scenario
The Role of Distance Learning Technology in Mitigating Unknown-Unknown Risks: Case of Covid-19
Pharmacy Education and Conducting OSCE Exam During COVID-19: An Overview
Business and Data Analytics
Using Logistic Regression Approach to Predicating Breast Cancer DATASET
The Usage of 3D Printing Technology by Small-Medium Sized Enterprise in Jordan
Development of Market Analysis Study in Aqaba
Classification Thyroid Disease Using Multinomial Logistic Regressions (LR)
IT Governance and Control: Mitigation and Disaster Preparedness of Organizations in the UAE
Aircraft Turnaround Manager (ATM): A Solution to Airport Operations
Information Systems Solutions for the Database Problems
How Drones Can Mitigate Unknown-Unknown Risks Case of Covid-19
The Role of Remote Work in Mitigating Unknown-Unknown Risk During Covid-19
Impact of Remote Work on Project Risks Management: Focus on Unknown Risks
The Impediments of the Application E-Business to Classified the Restaurants in the Aqaba Special Economic Zone
Adoption Factors of Digitize Facilities: A Management Review
A Review of Civilian Drones Systems, Applications, Benefits, Safety, and Security Challenges
How to Build a Risk Management Culture that Supports Diffusion of Innovation? A Systematic Review
Corporate Governance and Performance
The Impact of the Quality of Medical Information Systems on Job Performance in Private Hospitals in Jordan
Impact of Human Resources Management Strategies on Organizational Learning of Islamic Banks in Jordan
The Impact of Organizational Structure Characteristic on Administrative Communication Efficiency: Evidence from Telecommunication Companies in Jordan
Develop a Causal Model for the Impact of Critical Success Factors of the Strategic Information System in Promoting Human Resources Management Strategies in the Social Security Corporation
Factors Affecting Local Employees Sectorial Choice (Public vs Private), the Case of Abu Dhabi, UAE
The Impact of Job Insecurity on Employees Job Performance Among Employees Working at Save the Children in Jordan
The Impact of Strategic Thinking on Performance of Non-Governmental Organizations in Jordan
The Influence of Electronic Human Resource Management on Intention to Leave: An Empirical Study of International NGOs in Jordan
The Mediating Effect of Organizational Commitment on the Relationship Between Work Life Balance and Intention to Leave
Electronic HR Practices as a Critical Factor of Employee Satisfaction in Private Hospitals in Jordan
Employee Empowerment and Intention to Quit: The Mediating Role of Work Engagement: Evidence from the Information Technology Sector in Jordan
Impact of Manufacturing Flexibility on Response to Customer Requirements of Manufacturing Companies in King Abdullah II Ibn Al Hussein Industrial City in Jordan
Impact of Strategic Vigilance on Competitive Capabilities in Jordanian Insurance Companies
The Impact of Emotional Intelligence (EI) on Teamwork Performance in Information Technology Sector in Jordan
The Impact of Functional Withdrawal on Organizational Commitment as Perceived by Nurses Working in Public Hospitals in Jordan
The Impact of Human Resources Agility on Job Performance in—Islamic Banks Operating in Jordan
The Impact of Strategic Orientation on Organizational Ambidexterity at the Hotels Sector in Jordan
The Effect of Total Quality Management on the Organizational Reputation: The Moderating Role of Quality Standards in Jordanian Public Universities
The Impact of Strategic Vigilance on Crisis Management in the Jordanian Dairy Companies: The Mediating Role of Organizational Learning
The Impact of Total Quality Management on the Organizational Reputation
The Impact of Work-Life Balance on Organizational Commitment
The Influence of Enterprise Risk Management Framework Towards Company Performance at Conglomerate Group of Companies
Examining Employee Performance During Covid-19 Pandemic: A Study of Aerospace Manufacturing Industry in Malaysia
The Effect of Virtual Working Team on Job Performance: A Study of Aerospace Manufacturing Industry in Malaysia
Creating Organizational Culture that Compact Corruption in Local Government: The Role of Municipal Leadership
Reviewing the Literature of Internal Corporate Social Responsibility on Job Satisfaction
Can Better Capabilities Lead to Better Project and Program Governance? Cases from Dubai
A Trial to Improve Program Management in Government Bodies Through Focusing on Program Resource Management: Cases from UAE
Project Quality Management in the United Arab Emirates Mining and Construction Sector: A Literature Review
E-Government Implementation: A Case Study of Jordanian e-Government Program
The Impact of the Motivational Culture on the Job Satisfaction of Aqaba Special Economic Zone Authority Employee’s in Jordan
Innovation, Entrepreneurship and Leadership
Strategic Leadership and Its Role on Implementing Public Policies in the Government Departments in Karak Governorate
The Impact of Innovative Leadership on the Strategic Intelligence in the Insurance Companies in Jordan
The Impact of Organizational Innovation Capabilities on Sustainable Performance: The Mediating Role of Organizational Commitment
Authentic Leadership and Its Impact on Sustainable Performance: The Mediating Role of Knowledge Ability in Jordan Customs Department
The Impact of Innovative Leadership on Crisis Management Strategies in Public Institutions in the State of Qatar
A Systematic Review on the Influence of Entrepreneurial Leadership on Social Capital and Change Propensity
Factors and Challenges Influencing Women Leadership in Management: A Systematic Review
The Relation Between Creative Leadership and Crisis Management Among Faculty Members at Imam Abdulrahman Bin Faisal University in Light of the Corona Pandemic from the Perspective of Department Heads
The Effect of Transformational Leadership Toward Organizational Innovation: A Study of Aerospace Manufacturing Industry in Malaysia
Entrepreneurial Marketing: An Approach-Based Paradigm Shift to Marketing
A Development of a Newly Constructed Model Related to the Impact of Entrepreneurial Motivation on Entrepreneurial Intention
Exploring the Relationship Between Open Innovation, Procurement Sustainability and Organisational Performance: The Mediating Role of Procurement Agility
The Effect of High Commitment Management Requirements in Achieving Strategic Entrepreneurship Through the Perceived Organizational Support in Iraqi Ministry of Health
Knowledge Management
Interdependencies and Integration of Smart Buildings and Smart Cities: A Case of Dubai
Dubai Smart City as a Knowledge Based Economy
Impact of Organizational Learning Capabilities on Service Quality of Islamic Banks Operating in Jordan
Impact of Knowledge Management on Administrative Innovation of Software Companies in Jordan
The Impact of Intellectual Capital on Competitive Capabilities: Evidence from Firms Listed in ASE
Impact of Knowledge Management on Total Quality Management at Private Universities in Jordan
The Effect Knowledge Creation Process on Organizational Innovation in Social Security Corporation in Jordan
The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan
The Effect of Talent Management on Organizational Innovation of the Telecommunications Companies in Jordan
Running Head: Impact of Smart Buildings on Accounting and Management Control
Predictive and Prescriptive Analytics Tools, How to Add Value to Knowledge-Based Economy: Dubai Case Study
Machine Learning, IOT, BIG DATA, Block Chain and AI
Machine Learning Techniques for Stock Market Predictions: A Case of Mexican Stocks
Machine Learning Price Prediction During and Before COVID-19 and Consumer Buying Behavior
Secure CoAP Application Layer Protocol for the Internet of Things Using Hermitian Curves
Effectiveness of Introducing Artificial Intelligence in the Curricula and Teaching Methods
A Roadmap for SMEs to Adopt an AI Based Cyber Threat Intelligence
NoSQL: Future of BigData Analytics Characteristics and Comparison with RDBMS
Internet of Things Connected Wireless Sensor Networks for Smart Cities
Machine Learning Approaches for Sustainable Cities Using Internet of Things
DDoS Intrusion Detection with Ensemble Stream Mining for IoT Smart Sensing Devices
Machine Learning-Based Intrusion Detection Approaches for Secured Internet of Things
An Integrated Cloud and Blockchain Enabled Platforms for Biomedical Research
Analysis of Issues Affecting IoT, AI, and Blockchain Convergence
Breast Cancer Prediction Using Machine Learning and Image Processing Optimization
Development of Data Mining Framework Cardiovascular Disease Prediction
Unknown-Unknown Risk Mitigation Through AI: Case of Covid-19
Covid19 Unknown Risks—Using AI for Disaster Recovery
The Role and Impact of Big Data in Organizational Risk Management
Marketing Mix, Services and Branding
Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan
Customers’ Perception of the Social Responsibility in the Private Hospitals in Greater Amman
The Impact of Brand Loyalty Determinants on the Tourists’ Choice of Five Stars Hotels in Jordan
The Impact of Branded Mobile Applications on Customer Loyalty
Impact of Internal Marketing Practices on Intention to Stay in Commercial Banks in Jordan
The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan
Share Your Beautiful Journey: Investigating User Generated Content (UGC) and Webrooming Among Malaysian Online Shoppers
Sustaining Competitive Advantage During COVID-19 Pandemic: A Study of Aerospace Manufacturing Industry in Malaysia
Barriers to Reverse Logistic on Implementation of Reverse Logistic: A Case of Malaysian Small and Medium Enterprise
Does Customer Loyalty Lead to Successful Automotive Industry? a Study of Malaysian Consumer
Factors Influencing Car Buyers Purchase Decision During COVID-19 in Malaysia
Environmental Forces Influencing Perceived Acceptance of COVID-19 Vaccination: Social Responsibility as a Moderating Role
Ebb and Flow Theory in Tourism, Hospitality, and Event Management
The Impact of Marketing, Technology and Security Orientations on Customer Orientation: A Case Study in Jordan
The Awareness and Confidence About COVID-19 Vaccines Among Selected Students in Faculty of Health Sciences: Comparison Study Among Malaysia, Pakistan and UAE
Predicting Bitcoin Prices Using ANFIS and Haar Model
Development of Data Mining Expert System Using Naïve Bayes
Does Strategic Change Mediate the Relationship Between Total Quality Management and Organizational Culture
Educational Supply Chain Management: A View on Professional Development Success in Malaysia
Linear Discrimination Analysis Using Image Processing Optimization
Pricing Policies and Their Impact on Customer Satisfaction
The Impact of Changes in Oil Prices on the Global and Saudi Arabia Economy
IoT Applications in Business and Marketing During the Coronavirus Pandemic
Impact of Workplace Happiness on the Employee Creativity: A Systematic Review
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