Succeeding at Your Yahoo Business 1st edition by Frank Fiore, Linh Tang ISBN 0789735342 978-0789735348
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Authors:Frank Fiore; Linh Tang , Series:Management [65] , Tags:Business & Economics; E-Commerce; General , Author sort:Fiore, Frank & Tang, Linh , Ids:9780789735348 , Languages:Languages:eng , Published:Published:Dec 2006 , Publisher:Que , Comments:Comments:The Yahoo Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo Stores have a 71% reach among online consumers, the highest on the Web. During the month of May 2005, there were 21,317 searches for the phrase “Yahoo Store” according to Yahoo Search Marketing. Many of these stores have become so successful that they have grown from small ‘mom and pop’ or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business. Succeeding At Your Yahoo! Business provides the advanced skill set and knowledge for the part time business owner who is looking to make a living from a Yahoo Store. First the book teaches the reader how to customize a Yahoo Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo Stores and deconstructs them, showing the reader how they are formed and how they sell the products or services they offer.; There is an entire section on how to position a Yahoo Store, acquire customers, and retain those customers. Finally, the book shows the reader how to set up the necessary accounting and operations systems to successfully run their business, and how to acquire and hire the necessary staff to run a true online business.
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Product details:
ISBN 10: 0789735342
ISBN 13: 978-0789735348
Author: Frank Fiore,Linh Tang
A guide to creating and successfully running a Yahoo! business covers such topics as customization, types, positioning, acquiring and retaining customers, bringing in traffic, accounting and operations systems, and acquiring staff.
Succeeding at Your Yahoo! Business 1st Table of contents:
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ntroduction
- 1.1 Overview of Yahoo! as a Business Platform
- 1.2 Why Choose Yahoo! for Your Business?
- 1.3 Goals and Benefits of Succeeding at Your Yahoo! Business
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Getting Started with Yahoo! Business Tools
- 2.1 Setting Up Your Yahoo! Business Account
- 2.2 Navigating Yahoo! Small Business Solutions
- 2.3 Integrating Yahoo! Tools into Your Business Operations
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Building Your Online Presence with Yahoo!
- 3.1 Designing and Launching Your Yahoo! Website
- 3.2 Customizing Your Yahoo! Storefront
- 3.3 Optimizing for Mobile and User Experience
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Marketing and Advertising with Yahoo!
- 4.1 Understanding Yahoo! Search Ads
- 4.2 Leveraging Yahoo! Display Ads for Brand Awareness
- 4.3 Using Yahoo! Mail and Yahoo! News for Marketing
- 4.4 Developing a Comprehensive Digital Marketing Strategy with Yahoo!
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Maximizing E-Commerce on Yahoo!
- 5.1 Setting Up an Online Store on Yahoo!
- 5.2 Managing Inventory and Fulfillment through Yahoo! Merchant Solutions
- 5.3 Payment Solutions and Secure Transactions
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Engaging with Customers on Yahoo!
- 6.1 Building Customer Relationships through Yahoo! Email Marketing
- 6.2 Managing Customer Feedback and Reviews on Yahoo!
- 6.3 Using Yahoo! Groups and Communities for Networking
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Analyzing and Tracking Business Performance
- 7.1 Yahoo! Analytics: Monitoring Your Website’s Success
- 7.2 Leveraging Data from Yahoo! Ad Campaigns
- 7.3 Interpreting Customer Insights and Making Adjustments
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SEO and Content Strategy for Yahoo!
- 8.1 Best Practices for SEO on Yahoo! Search
- 8.2 Creating Engaging and Relevant Content for Yahoo! Users
- 8.3 Using Yahoo! Blogs and Articles to Enhance Visibility
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Scaling Your Yahoo! Business
- 9.1 Expanding Your Product or Service Offerings
- 9.2 Building Brand Loyalty and Repeat Customers
- 9.3 International Expansion with Yahoo! Tools
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Case Studies and Success Stories
- 10.1 Case Study 1: A Small Business Thriving on Yahoo!
- 10.2 Case Study 2: Yahoo! Advertising Driving Growth for E-Commerce
- 10.3 Case Study 3: Building a Strong Yahoo! Community for Customer Engagement
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Troubleshooting and Overcoming Challenges
- 11.1 Common Issues and Solutions for Yahoo! Business Owners
- 11.2 Handling Negative Reviews and Customer Disputes
- 11.3 Technical Support and Resources from Yahoo!
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Conclusion
- 12.1 Recap of Key Strategies for Success on Yahoo!
- 12.2 Staying Ahead in the Competitive Yahoo! Marketplace
- 12.3 Final Thoughts and Future Opportunities with Yahoo!
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