Strategies for Generating E-Business Returns on Investment 1st edition by Namchul Shin ISBN 1591404177 978-1591404170

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ISBN 10: 1591404177
ISBN 13: 978-1591404170
Author: Namchul Shin 

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.

Strategies for Generating E-Business Returns on Investment 1st Table of contents:

• Introduction

  • 1.1 Overview of E-Business and ROI
  • 1.2 Importance of ROI in E-Business Strategy

• Understanding E-Business ROI

  • 2.1 Defining E-Business ROI
  • 2.2 Key Metrics and Indicators
  • 2.3 Challenges in Measuring ROI in E-Business

• Strategic Approaches to Maximizing ROI

  • 3.1 Cost Reduction through Automation
  • 3.2 Enhancing Customer Experience for Increased Loyalty
  • 3.3 Optimizing Digital Marketing and Advertising
  • 3.4 Leveraging Data Analytics and Insights

• Technology and Tools for Enhancing ROI

  • 4.1 E-Commerce Platforms and Tools
  • 4.2 Customer Relationship Management (CRM) Systems
  • 4.3 Artificial Intelligence (AI) and Machine Learning in E-Business
  • 4.4 Cloud Computing for Scalability

• Revenue Generation Models in E-Business

  • 5.1 Direct Sales and Online Marketplaces
  • 5.2 Subscription Models and Recurring Revenue
  • 5.3 Affiliate Marketing and Partnerships
  • 5.4 Advertising Revenue Models

• Investing in E-Business Infrastructure

  • 6.1 Building Scalable and Flexible IT Infrastructure
  • 6.2 Security and Privacy Considerations
  • 6.3 Mobile Optimization and Cross-Platform Integration

• Measuring and Analyzing ROI

  • 7.1 Setting ROI Goals and Benchmarks
  • 7.2 Tools and Software for Tracking ROI
  • 7.3 Interpreting Data and Adjusting Strategy

• Risk Management and Mitigation

  • 8.1 Identifying Potential Risks in E-Business
  • 8.2 Contingency Plans and Risk Mitigation Strategies

• Case Studies and Real-World Examples

  • 9.1 Case Study 1: ROI from E-Commerce Business Optimization
  • 9.2 Case Study 2: Impact of Digital Marketing on ROI
  • 9.3 Case Study 3: Leveraging AI to Enhance E-Business Performance

• Conclusion

  • 10.1 Summary of Key Strategies for Maximizing ROI
  • 10.2 Future Trends and Emerging Technologies
  • 10.3 Final Thoughts on Achieving E-Business Success

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