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Strategic Retail Management Text and International Cases 3rd edition by Joachim Zentes, Dirk Morschett, Hanna Schramm Klein 3658101830 9783658101831

Name: Strategic Retail Management Text and International Cases 3rd edition by Joachim Zentes, Dirk Morschett, Hanna Schramm Klein 3658101830 9783658101831
SKU: EB-20792
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Authors:Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein (auth.) , Series:Strategic Studies [63] , Author sort:Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein (auth.) , Languages:Languages:eng , Published:Published:Oct 2016 , Publisher:Springer

SKU: EB-20792 Category: eBook PDF Tags: Dirk Morschett, Hanna Schramm Klein, International Cases, Joachim Zentes, Retail Management, Strategic, Text

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Strategic Retail Management Text and International Cases 3rd edition by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein – Ebook PDF Instant Download/DeliveryISBN: 3658101830, 9783658101831

Full download Strategic Management Accounting A Practical Guidebook and Case Studies 1st edition after payment.

Product details:

ISBN-10 : 3658101830

ISBN-13 : 9783658101831

Author: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.

Strategic Management Accounting A Practical Guidebook and Case Studies 1st Table of contents:

Part 1. Functions, Formats and Players in Retailing

1. Retail Functions

2. Store-based Retailing – Food and Near-food

3. Store-based Retailing – General Merchandise

4. Online Retailing

5. Cross-channel Retailing

6. Vertical Players – Manufacturers and Verticals

Part 2. Strategic Marketing in Retailing

7. Growth Strategies

8. The Internationalisation of Retailing

9. Retail Branding and Positioning

10. Corporate Social Responsibility

Part 3. Marketing Mix in Retailing

11. Store Location – Trading Area Analysis and Site Selection

12. Merchandise and Category Management

13. Pricing

14. Marketing Communication

15. In-store Marketing

16. Customer Relationship Management

Part 4. Buying, Logistics and Performance Measurement

17. Buying – Strategy and Concepts

18. Logistics – Physical Distribution

19. Logistics – Supply Chain Management and Information Management

20. Monitoring Operational and Financial Performance

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