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Strategic Product Management according to Open Product Management Workflow 1st edition by Frank Lemser 374944899X 9783749448999

Name: Strategic Product Management according to Open Product Management Workflow 1st edition by Frank Lemser 374944899X 9783749448999
SKU: EB-20876
Availability: InStock

Original price was: $50.00.Current price is: $35.00.

Authors:Frank Lemser , Series:Strategic Studies [25] , Author sort:Lemser, Frank , Languages:Languages:eng , Published:Published:Apr 2019 , Publisher:Books on Demand , Comments:Comments:The book Â»Strategic Product ManagementÂ« is the introduction to the topic of Product Management according to Open Product Management Workflow. Note: the tools and templates, which are mentioned in the book, are deliberately not included, but will be issued in the trainings, as their application needs to be explained and exercised under guidance in practical examples. Additionally the book can be downloaded as PDF for free on the proProduktmanagement website. Besides general questions about tasks and how to organize Product Management as well as roles in Product Management, the book offers a step by step explanation of how to get to a decision proposal or business plan, which is based exclusively on market facts. This way bad investments are avoided and discussions about strategies and future products are reduced. The exemplary product called Â»SelfBackupÂ« shows comprehensibly, how you develop an innovative product on the basis of market facts. Starting from interviews with market…

SKU: EB-20876 Category: eBook EPUB Tags: Frank Lemser, MANAGEMENT, Strategic Product, Technical, Workflow

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Strategic Product Management according to Open Product Management Workflow 1st edition by Frank Lemser – Ebook PDF Instant Download/DeliveryISBN: 374944899X, 9783749448999

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Product details:

ISBN-10 : 374944899X

ISBN-13 : 9783749448999

Author: Frank Lemser

The book »Strategic Product Management« is the introduction to the topic of Product Management according to Open Product Management Workflow. Note: the tools and templates, which are mentioned in the book, are deliberately not included, but will be issued in the trainings, as their application needs to be explained and exercised under guidance in practical examples. Additionally the book can be downloaded as PDF for free on the proProduktmanagement website. Besides general questions about tasks and how to organize Product Management as well as roles in Product Management, the book offers a step by step explanation of how to get to a decision proposal or business plan, which is based exclusively on market facts. This way bad investments are avoided and discussions about strategies and future products are reduced. The exemplary product called »SelfBackup« shows comprehensibly, how you develop an innovative product on the basis of market facts. Starting from interviews with market participants, identifying problems and persona and simple analyses you are enabled to derive all strategies required for the consolidated business plan which is the end result of the workflow. In addition, the book »Strategic Product Management« contains numerous other tips and practical examples. This book is the first one in the series and the basis for the subsequent books »Technical Product Management« and »Successful Go-to-Market« according to Open Product Management Workflow. As mentioned above you can download the book »Strategic Product Management« on the proProduktmanagement website for free and read about the importance of strategic and market-driven Product Management. Thus, you create the basis for further steps such as Technical Product Management as well as Successful Go-to-Market.