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Strategic Marketing Management in Asia 1st edition by Syed Saad Andaleeb, Khalid Hasan 1786357453 9781786357458

Original price was: $50.00.Current price is: $35.00.

Authors:Andaleeb, Syed Saad; Hasan, Khalid; , Series:Strategic Studies [40] , Author sort:Andaleeb, Syed Saad; Hasan, Khalid; , Languages:Languages:eng , Published:Published:Dec 2016 , Publisher:Emerald Publishing Limited

SKU: EB-20844 Category: Tags: , , , , ,

Strategic Marketing Management in Asia 1st edition by Syed Saad Andaleeb, Khalid Hasan – Ebook PDF Instant Download/DeliveryISBN: 1786357453, 9781786357458

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ISBN-10 :  1786357453

ISBN-13 :  9781786357458

Author:  Syed Saad Andaleeb, Khalid Hasan

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.   Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.

Strategic Marketing Management in Asia 1st Table of contents:

1 Evolution of Marketing as a Discipline

2 Marketing Environment

3 Strategic Planning and Marketing Models

4 Marketing Research

5 Consumer Behavior

6 Market Segmentation, Targeting, and Positioning

7 Product Decisions

8 New Product Development

9 Packaging

10 Branding and Brand Management

11 Consumer Behavior and the Anatomy of a Brand

12 Services Marketing

13 Pricing Strategy

14 Integrated Marketing Channels

15 Integrated Marketing Communications

16 Sales Force Management

17 Social Marketing and Social Business

18 Rural Marketing

 

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