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Strategic management text and cases 9th edition by Gregory Dess, Gerry McNamara, Alan Eisner, Seung Hyun Lee 1259813959 9781259813955

Name: Strategic management text and cases 9th edition by Gregory Dess, Gerry McNamara, Alan Eisner, Seung Hyun Lee 1259813959 9781259813955
SKU: EB-20804
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Authors:Gregory G. Dess Gerry McNamara Seung-Hyun Lee Alan B. Eisner , Series:Strategic Studies [58] , Author sort:Eisner, Gregory G. Dess Gerry McNamara Seung-Hyun Lee Alan B. , Languages:Languages:eng , Published:Published:Jul 2020 , Publisher:McGraw Hill

SKU: EB-20804 Category: eBook PDF Tags: Alan Eisner, Cases, environmental sustainability, Ethics, Gerry McNamara, Globalization, Gregory Dess, Seung Hyun Lee, Strategic Management, Text

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Strategic management text and cases 9th edition by Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee – Ebook PDF Instant Download/DeliveryISBN: 1259813959, 9781259813955

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Product details:

ISBN-10 : 1259813959

ISBN-13 : 9781259813955

Author: Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.

Strategic management text and cases 9th Table of contents:

Part 1: Strategic Analysis

1. Strategic Management: Creating Competitive Advantages

2. Analyzing the External Environment of the Firm: Creating Competitive Advantages

3. Assessing the Internal Environment of the Firm

4. Recognizing a Firm’s Intellectual Assets: Moving Beyond a Firm’s Tangible Resources

Part 2: Strategic Formulation

5. Business-Level Strategy: Creating and Sustaining Competitive Advantages

6. Corporate-Level Strategy: Creating Value through Diversification

7. International Strategy: Creating Value in Global Markets

8. Entrepreneurial Strategy and Competitive Dynamics

Part 3: Strategic Implementation

9. Strategic Control and Corporate Governance

10. Creating Effective Organizational Designs

11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization

12. Managing Innovation and Fostering Corporate Entrepreneurship

Part 4: Case Analysis

13. Analyzing Strategic Management Cases – Cases – Indexes

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