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Strategic Management in the Media Theory to Practice 1st edition by Lucy KÃ¼ng 1473929490 9781473929494

Name: Strategic Management in the Media Theory to Practice 1st edition by Lucy KÃ¼ng 1473929490 9781473929494
SKU: EB-20782
Availability: InStock

Original price was: $50.00.Current price is: $35.00.

Authors:Lucy KÃ¼ng , Series:Strategic Studies [66] , Author sort:KÃ¼ng, Lucy , Identifiers:Identifiers:mobi-asin:B01N3KPQDG , Languages:Languages:eng , Published:Published:Nov 2016 , Publisher:Sage Publications

SKU: EB-20782 Category: eBook PDF Tags: Lucy KÃ¼ng, MANAGEMENT, media, Practice, Strategic, Theory

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Strategic Management in the Media Theory to Practice 2nd edition by Lucy Küng – Ebook PDF Instant Download/DeliveryISBN: 1473929490, 9781473929494

Full download Strategic Management in the Media Theory to Practice 2nd edition after payment.

Product details:

ISBN-10 : 1473929490

ISBN-13 : 9781473929494

Author: Lucy Küng

In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries

Strategic Management in the Media Theory to Practice 2nd Table of contents:

Introduction

The Strategic Context

Strategic Concepts for the Media

Strategic Responses to Technological Change

Creativity and Innovation

Culture and Strategy

Leadership

Conclusions

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