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Strategic Management for Tourism Hospitality and Events 2nd edition by Nigel Evans 0415837278 9780415837279

Name: Strategic Management for Tourism Hospitality and Events 2nd edition by Nigel Evans 0415837278 9780415837279
SKU: EB-20766
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Authors:Evans, Nigel , Series:Strategic Studies [71] , Author sort:Evans, Nigel , Languages:Languages:eng , Published:Published:May 2015 , Publisher:Rouledge

SKU: EB-20766 Category: eBook PDF Tags: Events, Hospitality, MANAGEMENT, Nigel Evans, Strategic, Tourism

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Strategic Management for Tourism Hospitality and Events 2nd edition by Nigel Evans – Ebook PDF Instant Download/DeliveryISBN: 0415837278, 9780415837279

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Product details:

ISBN-10 : 0415837278

ISBN-13 : 9780415837279

Author: Nigel Evans

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Strategic Management for Tourism Hospitality and Events 2nd Table of contents:

Part 1 Strategy and the tourism, hospitality and events contexts

1. Strategy and strategic objectives for tourism, hospitality and event organizations

2. Introduction to strategy for tourism, hospitality and events

Part 2 Analysing the internal environment

3. Tourism, hospitality and event organizations: the operational context: competencies, resources an

4. Tourism, hospitality and event organizations: the human resources context

5. Tourism, hospitality and event organizations: the financial context

6. Tourism, hospitality and event organizations: the products and markets context

Part 3 Analysing the external environment and SWOT

7. The external environment for tourism, hospitality and event organizations: the macro context

8. The external environment for tourism, hospitality and event organizations: the micro context

9. SWOT analysis for tourism, hospitality and event organizations

Part 4 Strategic selection

10. Competitive strategy and strategic direction for tourism, hospitality and event organizations

11. Strategic methods for tourism, hospitality and event organizations

12. Strategic evaluation and selection for tourism, hospitality and event organizations

Part 5 Strategic implementation and strategy in theory and practice

13. Strategic implementation for tourism, hospitality and events

14. International and global strategies for tourism, hospitality and events

15. Strategy and tourism, hospitality and event organizations: theory and practice

Part 6 Case analysis for tourism, hospitality and events

Case 1 Strategic alliances in the airline industry

Case 2 Tourism Queensland: strategic positioning and promotion

Case 3 Ryanair: evolution of competitive strategy

Case 4 Hyatt Hotels: a family firm goes for growth

Case 5 Days Inn: franchising hospitality assets in China

Case 6 Reed Exhibitions: the world’s leading events organizer

Case 7 Thomas Cook: turnaround for a historic travel brand

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