Strategic Management and Competitive Advantage Concepts and Cases 6th edition by Jay Barney, William Hesterly 0134741145 9780134741147
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Authors:Jay B. Barney; William S. Hesterly , Series:Strategic Studies [62] , Author sort:Barney, Jay B. & Hesterly, William S. , Languages:Languages:eng , Published:Published:Jan 2018 , Publisher:Pearson , Comments:Comments:Strategic Management and Competitive Advantage: Concepts and Cases, 6/e
Strategic Management and Competitive Advantage Concepts and Cases 6th edition by Jay Barney, William Hesterly – Ebook PDF Instant Download/DeliveryISBN: 0134741145, 9780134741147
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Product details:
ISBN-10 : 0134741145
ISBN-13 : 9780134741147
Author: Jay Barney, William Hesterly
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has only 4 short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. In the 6th Edition, updated discussions and cases, and strategic management models that have emerged over the last few years have been added. A unique approach, along with these revisions, provide students with the tools they need for strategic analysis.
Strategic Management and Competitive Advantage Concepts and Cases 6th Table of contents:
Here’s a summarized table of contents for “Strategic Management and Competitive Advantage: Concepts and Cases” by Jay Barney and William Hesterly:
I. Introduction to Strategy
1. What Is Strategy and the Strategic Management Process?
II. Firm Performance and Competitive Advantage
2. Evaluating a Firm’s External Environment
3. Evaluating a Firm’s Internal Capabilities
4. Cost Leadership
5. Product Differentiation
III. Corporate Strategy
6. Vertical Integration Strategies
7. Strategic Alliances
8. Mergers and Acquisitions
9. International Strategies
IV. Strategy Implementation
10. Organizing to Implement Corporate and Business Strategy
11. Corporate Governance and Ethics
V. Cases in Strategic Management
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