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Strategic Management An Executive Perspective 1st edition by Cornelis de Kluyver; John Pearce II 1631570749 9781631570742

Name: Strategic Management An Executive Perspective 1st edition by Cornelis de Kluyver; John Pearce II 1631570749 9781631570742
SKU: EB-20852
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Authors:Cornelis A. de Kluyver; John A. Pearce II , Series:Strategic Studies [36] , Tags:Strategy formulation; corporate strategy; business unit strategy; Competitive Advantage; business model; innovation; Value Creation; value proposition; markets; segmentation; positioning; value disciplines; market participation; supply chain infrastructure; global management model; global industry; global branding; outsourcing; offshoring; board of directors , Author sort:Kluyver, Cornelis A. de & Pearce, John A. II , Languages:Languages:eng , Published:Published:Jan 2015 , Publisher:Business Expert Press , Comments:Comments:Business Expert Press

SKU: EB-20852 Category: eBook PDF Tags: Cornelis de Kluyver, Executive, John Pearce II, MANAGEMENT, Perspective, Strategic

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Strategic Management An Executive Perspective 1st edition by Cornelis A. de Kluyver, John A. Pearce – Ebook PDF Instant Download/DeliveryISBN: 1631570749, 9781631570742

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Product details:

ISBN-10 : 1631570749

ISBN-13 : 9781631570742

Author: Cornelis A. de Kluyver, John A. Pearce

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

Strategic Management An Executive Perspective 1st Table of contents:

Chapter 1 What Is Strategy?

Chapter 2 Strategy and Performance

Chapter 3 Analyzing the External Strategic Environment

Chapter 4 Analyzing an Industry

Chapter 5 Analyzing a Company’s Strategic Resource Base

Chapter 6 Formulating Business Unit Strategy

Chapter 7 Business Unit Strategy: Contexts and Special Dimensions

Chapter 8 Global Strategy: Fundamentals

Chapter 9 Global Strategy: Adapting the Business Model

Chapter 10 The Board’s Role in Strategic Management

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