Strategic Management A Competitive Advantage Approach Concepts and Cases 16th edition by Fred David, Forest David 9781292148496 9781292148496
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Authors:Fred R. David , Series:Strategic Studies [56] , Author sort:David, Fred R. , Languages:Languages:eng , Published:Published:Dec 2015 , Publisher:Pearson
Strategic Management A Competitive Advantage Approach Concepts and Cases Global edition by Fred R. David, Forest R. David – Ebook PDF Instant Download/DeliveryISBN: 1292148497, 9781292148496
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Product details:
ISBN-10 : 1292148497
ISBN-13 : 9781292148496
Author: Fred R. David, Forest R. David
For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
Strategic Management A Competitive Advantage Approach Concepts and Cases 16th Table of contents:
Chapter 1: Strategic Management Essentials
Chapter 2: Outside-USA Strategic Planning
Chapter 3: Ethics, Social Responsibility, and Sustainability
Chapter 4: Types of Strategies
Chapter 5: Vision and Mission Analysis
Chapter 6: The Internal Audit
Chapter 7: The External Audit
Chapter 8: Strategy Generation and Selection
Chapter 9: Strategy Implementation
Chapter 10: Strategy Execution
Chapter 11: Strategy Monitoring
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