Strategic Islamic Marketing A Roadmap for Engaging Muslim Consumers 1st edition by Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri, Léo Paul Dana 9783030981600 3030981606

Strategic Islamic Marketing A Roadmap for Engaging Muslim Consumers 1st edition by Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri, Léo Paul Dana  – Ebook PDF Instant Download/Delivery.9783030981600, 3030981606
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Product details:

ISBN 10: 3030981606
ISBN 13: 9783030981600 
Author: Baker Ahmad Alserhan, Veland Ramadani, Jusuf Zeqiri, Léo-Paul Dana 

Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.   

Strategic Islamic Marketing A Roadmap for Engaging Muslim Consumers 1st Table of contents:

1. An Introduction to Strategic Islamic Marketing
2. Halal Industry: Threats and Barriers
3. Halal Service Marketing: A Strategic Perspective
4. Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications
5. Developing an Islamic Corporate Culture
6. Small and Medium Enterprises and Strategic Marketing in an Emerging Muslim Country: The Case of Indonesia
7. Consumption as a Way of Production
8. E-Governance Projects in Public Organizations: The Role of Project Manager’s Islamic Work Ethics in Accomplishing IT Project Performance
9. E-Marketing in Islamic Markets
10. Managing Halal Food Knowledge and Innovation: Small and Medium Food Enterprises’ (SMFEs) Performance
11. Determinants of Islamic Banking Industry Performance: Does Economic Value Added (EVA) Matter?
12. Halal Travel “2.0” and Beyond COVID-19
13. Strategic Perspectives of Islamic Entrepreneurship and Marketing
14. Entrepreneurship Orientation, Practices, and Performance in Islam
15. Entrepreneurial Fear of Failure during Crises: Some Insights from Opportunity-Driven Entrepreneurs in a Muslim Ethnic Group in Indonesia
16. Emerging Modest Fashion Industry: What Plays a Greater Role in Modest Dressing, Religion or Culture? Implications for Strategic Marketing
17. Halal Blockchain Technology Application: A Consumer Confidence and Competitive Advantage

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