Strategic Alliance Management 2nd edition by Brian Tjemkes, Pepijn Vos, Koen Burgers 9781315543673
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Authors:Brian Tjemkes; Pepijn Vos; Koen Burgers , Series:Strategic Studies [46] , Author sort:Tjemkes, Brian & Vos, Pepijn & Burgers, Koen , Ids:9781138684669 , Languages:Languages:eng , Published:Published:Sep 2017 , Publisher:Taylor and Francis
Strategic Alliance Management 2nd edition by Brian Tjemkes, Pepijn Vos, Koen Burgers – Ebook PDF Instant Download/DeliveryISBN: 9781315543673
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Product details:
ISBN-13 : 9781315543673
Author: Brian Tjemkes, Pepijn Vos, Koen Burgers
Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with state-of-the-art theoretical insights, evidence-based managerial guidelines and a business case illustration. Additional chapters detail on contemporary alliance management challenges, including co-opetition and business eco-systems. Other chapters highlight the role of alliance professionals, alliance capabilities and paradoxical challenges in alliance relationships. This second edition retains a blend of academic knowledge and practical examples, while updating case examples and adding five new chapters on emerging alliance topics. This book remains vital reading for business students and professionals interested in strategic management.
Strategic Alliance Management 2nd Table of contents:
Strategic alliance management
Alliance strategy formulation
Alliance partner selection
Alliance negotiation
Alliance design
Alliance launch
Alliance management
Alliance evaluation
Alliance termination
Supplier alliances
Learning alliances
Co-branding alliances
International alliances
Asymmetrical alliances
Cross-sector alliances
Coopetition alliances
Multi-partner alliances
Alliance portfolios
Alliance networks
Business ecosystems
Alliance co-evolution
Alliance professionals
Alliance teams
Alliance capabilities
Strategic alliance management
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