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Snake Oil Genuine Marketing in an Age of Cure Alls 1st edition by Dan Russell 1631958313 9781631958311

Name: Snake Oil Genuine Marketing in an Age of Cure Alls 1st edition by Dan Russell 1631958313 9781631958311
SKU: EB-21528
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Original price was: $50.00.Current price is: $35.00.

Authors:Dan Russell , Series:Management [536] , Author sort:Russell, Dan , Languages:Languages:eng , Published:Published:Apr 2022 , Publisher:Morgan James Publishing , Comments:Comments:Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again?Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. InSnake Oil,marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing’s growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein’s study in order to discover the secrets to becoming a marketing scientist.With the knowledge contained inSnake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important,…

SKU: EB-21528 Category: eBook EPUB Tags: Dan Russell, Genuine, Marketing, Snake

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ISBN 10: 1631958313

ISBN 13: 9781631958311

Author:Dan Russell

Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again?

Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing’s growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein’s study in order to discover the secrets to becoming a marketing scientist.

With the knowledge contained in Snake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.