Rules of Thumb for Business Writers 2nd edition by Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman ISBN ‎ 0071457577 978-0071457576

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ISBN 10: ‎ 0071457577
ISBN 13: 978-0071457576
Author: Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman

Rules of Thumb for Business Writers offers busy professionals solutions to most on-the-job writing challenges. Brief, to-the-point chapters cover all the basics, including reports, resumes, speeches, memos, letters, and PowerPoint, with tips for meeting deadlines and managing paper flow. This edition contains new information on Internet research and communications technology, with examples, sample documents, and a resource list.

Rules of Thumb for Business Writers 2nd Table of contents:

• Introduction

  • Why Writing Well is Essential in Business
  • The Importance of Clear, Concise Communication
  • Overview of the Book and How to Use It

• Chapter 1: General Principles of Business Writing

  • The Key to Effective Business Writing: Clarity, Brevity, and Purpose
  • Understanding Your Audience
  • Structuring Your Writing: Purpose, Audience, and Context
  • Common Pitfalls to Avoid in Business Writing

• Chapter 2: Writing Clear and Concise Sentences

  • The Art of Writing Short, Direct Sentences
  • Avoiding Wordiness and Jargon
  • Using Active Voice for Stronger Impact
  • Avoiding Ambiguity and Confusion

• Chapter 3: Organizing Business Documents

  • Structuring Emails, Reports, Proposals, and Letters
  • Creating Logical Flow: Introduction, Body, Conclusion
  • Using Headings, Bullets, and Lists for Clarity
  • The Importance of Paragraph Breaks and White Space

• Chapter 4: Writing Emails and Memos

  • Best Practices for Professional Email Communication
  • Writing Clear and Actionable Memos
  • Tone and Etiquette in Business Emails and Memos
  • Using Subject Lines Effectively

• Chapter 5: Writing Reports and Proposals

  • The Structure of Formal Reports and Proposals
  • Writing Executive Summaries and Abstracts
  • Incorporating Data and Visuals Effectively
  • Writing for Different Audiences: Technical vs. Non-Technical

• Chapter 6: Writing Business Letters

  • Formatting Business Letters Properly
  • Crafting Polite and Professional Greetings and Closings
  • The Key Elements of a Business Letter: Introduction, Body, and Conclusion
  • Writing Letters for Specific Purposes: Requests, Complaints, and Responses

• Chapter 7: Writing for Persuasion

  • Techniques for Persuasive Business Writing
  • Crafting Arguments and Recommendations
  • Using Evidence and Data to Support Your Points
  • Writing Persuasive Proposals and Sales Documents

• Chapter 8: Writing with Professional Tone

  • Achieving a Professional, Yet Approachable Tone
  • Adjusting Tone for Different Business Contexts
  • Avoiding Overly Casual or Colloquial Language
  • Navigating Sensitivity and Diplomacy in Writing

• Chapter 9: Editing and Proofreading

  • The Importance of Revising Your Work
  • Common Grammar and Punctuation Mistakes to Avoid
  • Tips for Proofreading Business Documents
  • Editing for Clarity, Conciseness, and Precision

• Chapter 10: Using Technology in Business Writing

  • Writing for the Digital Age: Emails, Blogs, and Social Media
  • The Role of Technology in Collaborative Writing
  • Tools for Grammar and Style Checking
  • Formatting Documents for Electronic Distribution

• Chapter 11: Writing Across Cultures and Languages

  • Cross-Cultural Considerations in Business Writing
  • Writing for International Audiences
  • Avoiding Cultural Pitfalls and Misunderstandings
  • Translating Ideas Across Languages

• Chapter 12: Special Types of Business Writing

  • Writing Press Releases and Marketing Materials
  • Writing for Web Content and Social Media
  • Creating Instructional and Training Materials
  • Writing for Internal Communications and Briefing Documents

• Conclusion

  • Final Thoughts on Becoming a Better Business Writer
  • Developing Your Own Writing Style
  • Continuous Improvement in Business Writing Skills

• Appendices

  • Glossary of Common Business Writing Terms
  • Recommended Resources for Business Writers
  • Checklist for Effective Business Writing

• Index

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