Publish and Prosper Blogging for Your Business 1st edition by Steve Broback ISBN 0321395387 978-0321395382

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ISBN 10: 0321395387
ISBN 13: 978-0321395382
Author:  Steve Broback

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-‘n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

Publish and Prosper: Blogging for Your Business 1st Table of contents:

• Introduction: Why Blog?

  • The importance of blogging for business success.
  • How blogging can build relationships with customers and clients.
  • Blogging as a tool for credibility, authority, and marketing.

• Getting Started: Setting Up Your Blog

  • Choosing the right blogging platform for your business.
  • Domain names, hosting, and basic setup.
  • Customizing your blog’s design and layout to reflect your brand.
  • Creating an engaging and professional blog appearance.

• Creating Compelling Content

  • Understanding your audience and creating content that resonates.
  • Types of content: educational, promotional, storytelling, and more.
  • Writing blog posts that are engaging and shareable.
  • Tips for making your blog posts visually appealing and easy to read.

• Developing a Content Strategy

  • The importance of a content calendar for consistent blogging.
  • Choosing topics that align with business goals and customer interests.
  • How to balance business objectives with customer value in your posts.
  • Repurposing content for different platforms and formats.

• Optimizing Your Blog for SEO

  • Introduction to search engine optimization (SEO) and its importance for bloggers.
  • Keyword research and using SEO-friendly content.
  • Optimizing blog titles, meta descriptions, and images.
  • Improving your blog’s visibility on search engines.

• Building an Audience and Community

  • Strategies for growing your blog’s readership and engagement.
  • Encouraging comments, shares, and interaction from your audience.
  • Creating a sense of community through regular communication and engagement.
  • Utilizing social media and other channels to promote your blog.

• Monetizing Your Blog

  • Different ways to monetize your business blog (ads, affiliate marketing, etc.).
  • Using your blog to promote products or services.
  • Building partnerships and collaborations with other bloggers and businesses.
  • How to turn blog traffic into revenue and sales opportunities.

• Measuring Success: Tracking Blog Performance

  • Key metrics to track: traffic, engagement, and conversions.
  • Tools and analytics to monitor blog performance.
  • How to interpret data and adjust your blogging strategy accordingly.
  • Using feedback to refine content and improve blog performance.

• Advanced Blogging Strategies

  • Advanced techniques for increasing traffic and engagement.
  • Building authority through guest posts and backlinks.
  • Collaborating with influencers and other businesses.
  • Expanding your reach through podcasts, webinars, and video content.

• Avoiding Common Blogging Pitfalls

  • Mistakes to avoid when blogging for your business.
  • How to maintain consistency and avoid burnout.
  • Managing negative comments and criticism.
  • Legal considerations and best practices for blogging.

• Blogging for Long-Term Business Growth

  • The long-term benefits of maintaining a business blog.
  • How to evolve your blog as your business grows.
  • The role of blogging in building a sustainable, scalable business.
  • Future trends in blogging and how to stay ahead of the curve.

• Conclusion: The Power of Blogging in Business Success

  • Recap of key takeaways for successful business blogging.
  • The ongoing journey of blogging and continuous improvement.
  • Final thoughts on leveraging blogging as a key business tool.

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