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Public Sector Marketing Communications Volume II Traditional and Digital Perspective 1st Edition by Ogechi Adeola, Kojo Kakra Twum, Paul Katuse ISBN 9783031178634 3031178637

Name: Public Sector Marketing Communications Volume II Traditional and Digital Perspective 1st Edition by Ogechi Adeola, Kojo Kakra Twum, Paul Katuse ISBN 9783031178634 3031178637
SKU: EB-24864
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Original price was: $50.00.Current price is: $35.00.

Authors:Ogechi Adeola , Series:Management [748] , Author sort:Adeola, Ogechi , Languages:Languages:eng , Published:Published:Apr 2023 , Publisher:Palgrave Macmillan

SKU: EB-24864 Category: eBook PDF Tags: Communications, Kojo Kakra Twum, Ogechi Adeola, Paul Katuse, Public Sector Marketing

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Public Sector Marketing Communications Volume II Traditional and Digital Perspective 1st Edition by Ogechi Adeola, Kojo Kakra Twum, Paul Katuse – Ebook PDF Instant Download/Delivery. 9783031178634 ,3031178637
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Product details:
ISBN 10: 3031178637
ISBN 13: 9783031178634
Author: Ogechi Adeola, Kojo Kakra Twum, Paul Katuse

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.

Public Sector Marketing Communications Volume II Traditional and Digital Perspective 1st Edition Table of contents:

Part I. Introduction

1. An Introduction to Public Sector Marketing Communications: Traditional and Digital Perspectives

Part II. Public Sector Marketing Communications in Africa: Traditional Perspectives

2. Public Service Advertising and Celebrity Endorsement in Ghana

3. Direct Marketing in the Kenyan Public Sector

4. Breaking the Silos: Role of Intergovernmental and Interagency Collaboration in Combating Insecurity in South Africa and Nigeria

Part III. Public Sector Marketing Communications in Africa: Digital Perspectives

5. Digital Technology and Emergency Risk Communications of African Governments: Experiences and Lessons from Covid-19 Pandemic

6. Drivers and Challenges of Social Media Usage in Ghana’s Local Government Administration

7. Optimising Social Media and Marketing Communication Strategies for Voter Education: A Way Forward for Independent National Electoral Commission (INEC) in Nigeria

8. Social Media Adoption in Public Sector Communication: Practices, Opportunities and Challenges in Public Sector Organisations

9. Using Social Media for Competitive Advantage: The Case of African Public Universities

10. Public Sector Marketing Communications: Insights from/for the Primus National Football League Rwanda

Part IV. Recommendations and Conclusions

11. Conclusion: Towards Effective Public Sector Marketing Communications in Africa

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