Project Marketing A Practical Approach 1st edition by Milind Trivikram Phadtare 9781000828085 1000828085

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ISBN 10: 1000828085
ISBN 13: 9781000828085 
Author: Milind Trivikram Phadtare

This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: • Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour. • Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts. • Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

Project Marketing A Practical Approach 1st Table of contents:

1 Understanding Projects

2 Analyzing Project Marketing Environment

3 Segmentation, Target Marketing, and Positioning in Projects Business

4 Organizational Buyer Behaviour

5 Essentials of Project Marketing

6 Marketing Mix for Project Marketing

7 Project Negotiations

8 Conclusion

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