Principles of Marketing 17th Edition by Gary Armstrong ISBN 013449251X 978-0134492513

Principles of Marketing 17th Edition by Gary Armstrong – Ebook PDF Instant Download/Delivery.  013449251X 978-0134492513
Full download Principles of Marketing 17th Edition after payment

Product details:

ISBN 10: 013449251X 
ISBN 13: 978-0134492513
Author: Gary Armstrong 

For Principles of Marketing courses that require a comprehensive text.

Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Also available with MyLab Marketing

MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Marketing, search for:

0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText — Access Card Package

Package consists of:

• 013449251X / 9780134492513 Principles of Marketing
• 0134518284 / 9780134518282 MyLab Marketing with Pearson eText — Access Card — for Principles of Marketing

Principles of Marketing 17th Table of contents:

Engage, Assess, Apply with MyMarketingLab®
Principles of Marketing
Principles of Marketing
Dedication
About the Authors
Brief Contents
Contents
Preface
The Seventeenth Edition of Kotler/Armstrong’s Principles of Marketing! Setting the World Standard in Marketing Education
Marketing: Creating Customer Value and Engagement in the Digital and Social Age
What’s New in the Seventeenth Edition?
Five Major Customer Value and Engagement Themes
An Emphasis on Real Marketing and Bringing Marketing to Life
Learning Aids That Create Value and Engagement
A Total Teaching and Learning Package

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