Political Marketing in the 2019 Canadian Federal Election 1st Edition by Jamie Gillies, Vincent Raynauld, André Turcotte ISBN‎ 3030502805 978-3030502805

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ISBN 10: 3030502805 
ISBN 13:  978-3030502805
Author: Jamie Gillies, Vincent Raynauld, André Turcotte

This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.

Political Marketing in  the 2019 Canadian  Federal Election 1st Table of contents:

1. Introduction: The 2019 Canadian Federal Election

2. The New (Old) Trudeau in 2019: The Challenges and Potential for Branding Prime Ministers in Government

3. Andrew Scheer and the Post-Harper Conservative Party: Materialist, Post-Materialist and Negative Branding

4. Gliding In On a Wing and a Prayer: Jagmeet Singh and the NDP

5. The Bloc Is Back!: The Resurgence of the Bloc Québécois in 2019

6. The Populist Impact: The People’s Party and the Green Party

7. Go Knock Doors: “New” Dimensions in Market Intelligence

8. Voters as Consumers of Durable Goods

9. Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election

10. Conclusion: Déjà Vu All Over Again?

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