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Persuasive Business Proposals Writing to Win More Customers Clients and Contracts 1st edition by Tom Sant 0814471536 9780814471531

Original price was: $50.00.Current price is: $35.00.

Authors:Tom Sant , Series:Management [105] , Tags:Business & Economics; Business Communication; General , Author sort:Sant, Tom , Ids:9780814471531 , Languages:Languages:eng , Published:Published:Dec 2004 , Publisher:AMACOM , Comments:Comments:”With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning strategies for today’s global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: * How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others * The Seven Worst Proposal Mistakes illustrated with real-world examples This is an essential book for anyone seeking to win contracts and sell projects.”

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Persuasive Business Proposals Writing to Win More Customers Clients and Contracts 1st edition by Tom Sant – Ebook PDF Instant Download/Delivery.0814471536,9780814471531

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Product details:

 ISBN 10:0814471536

 ISBN 13:9780814471531 

Author:Tom Sant

“With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author’s winning strategies for today’s global business environment.

By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on:

* How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others

* The Seven Worst Proposal Mistakes illustrated with real-world examples

This is an essential book for anyone seeking to win contracts and sell projects.”

Persuasive Business Proposals Writing to Win More Customers Clients and Contracts 1st Table of contents: 

Chapter 1: The Challenges You Face;
Chapter 2: A Good Proposal Is Hard to Find;
Chapter 3: Why the Inuit Hunt Whales and Other Secrets;
Chapter 4: The Structure of Persuasion;
Chapter 5: Developing a Client-Centered Message;
Chapter 6 Understanding the Customer The Cicero Principle;
Chapter 7: Establishing Your Credibility;
 Chapter 8 An Overview of the Proposal Development Process;
Chapter 9: Writing from the Right Brain;
Chapter 10: Presenting a Winning Value Proposition; 
Chapter 11: The Structure of the Letter Proposal;
Chapter 12: The Structure of the Formal Proposal
Chapter 13: Writing Research Proposals and Proposals for Grants
Chapter 14: What to Do After You Submit;
Chapter 15: Writing in the Midst of a Storm; 
Chapter 16: Creating a Proposal Center of Excellence;
Chapter 17: Proposal Metrics: How to Measure Your Success;
Chapter 18: Give the Reader a KISS!; 
Chapter 19: Word Choice: Six Traps to Avoid;
Chapter 20: Sentence Structure: Maximizing Your Clarity; 
Chapter 21: Editing Your Proposal;

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