Open Innovation Business Modeling Gamification and Design Thinking Applications 1st edition by João Leitão ISBN 331991281X 978-3319912813

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Product details:

ISBN 10: 331991281X 
ISBN 13: 978-3319912813
Author: João Leitão 

This monograph provides a new perspective on business modeling in small and medium-sized enterprises (SMEs). It builds on the theoretical framework on innovation and revisits the Zahra and George (2002) model on absorptive capacity and other related works, such as the open innovation approach initiated by Chesbrough (2003). It also introduces a new ‘open innovation bridge – a Tangram model’ approach to business models that identifies the critical elements of the transactive structure of open innovation business models, especially, in the context of SMEs. The uniqueness of this book lies in the author’s development of a gamification perspective and a tool to design open innovation business models.

Open Innovation Business Modeling: Gamification and Design Thinking Applications 1st Table of contents:

Part I. State of the Art on Open Innovation Business Models

1. Theoretical Framework and Proposed Model

Part II. Empirical Application of Open Innovation Business Models

2. Methodological Design and Empirical Findings

Part III. Gaming and Design of Open Innovation Business Models

3. Concepts, Methodologies and Tools of Gamification and Design Thinking

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