NURSING THE IMAGE Media culture and professional identity 1st edition by Julia Hallam ISBN 041518455X 978-0415184557

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ISBN 10:  041518455X
ISBN 13: 978-0415184557
Author: Julia Hallam

Ideas of ‘nursing’ and ‘nurses’ carry a powerful social charge. The image of the nurse continues to be a symbol of caring and of duty at the same time as it projects a view of femininity, ‘stereotypical’ in its gender relations.

How has this image come to be constructed?

An empirical investigation of representations of nursing practices in Britain focusing on publicity and promotional materials and their relationship to popular fictional narratives reveals a strong correlation between what are usually described as discrete forms of signification. Recruitment images, provide an important source of information and inspiration for those considering nurse training. Julia Hallam, draws from a wide range of sources including biographies, marketing and recruitment literature, popular fiction and film to explore this question. In doing so she makes an original contribution to the debates surrounding gender and occupational identity.

The book will provide a valuable resource for undergraduate and postgraduate students on courses such as the social history of nursing, the understanding of health and illness, women’s studies, gender studies and sociology courses.

NURSING THE IMAGE: Media, culture and professional identity 1st Table of contents:

• Introduction: Nursing, Media, and Identity

  • Overview of the relationship between media, culture, and the nursing profession
  • The role of media in shaping professional identities

• Historical Context of Nursing in the Media

  • The evolution of nursing images in popular media
  • Early portrayals of nurses and their impact on public perception

• The Nurse as a Cultural Icon

  • Analysis of the nurse’s image in literature, film, and television
  • Common stereotypes of nurses in popular culture
  • The nurse as a symbol of care and compassion

• The Impact of Media on Public Perception of Nurses

  • How media representations shape public understanding of nursing
  • Media’s role in elevating or diminishing the nursing profession

• Media, Gender, and the Nursing Profession

  • Gender stereotypes and their influence on nursing’s image
  • The challenges faced by male nurses in a predominantly female profession
  • Media’s portrayal of the “nurse” role versus other healthcare roles

• Nursing Identity: Professionalism vs. Stereotypes

  • The tension between professional nursing identity and stereotypical portrayals
  • How nurses navigate media representations of their profession
  • The impact of these images on recruitment and retention in nursing

• The Role of Nurses in Shaping Their Own Image

  • Efforts by nurses to reclaim and redefine their public image
  • Nurses’ participation in social media and digital platforms
  • The importance of media literacy for nurses

• The Influence of Reality Television and Social Media

  • The portrayal of nurses in reality TV and its effects on the public view of the profession
  • Nurses as social media influencers and advocates for the profession
  • Ethical considerations of nurses’ media portrayals

• Global Perspectives on Nursing in the Media

  • How different cultures depict nurses in media
  • Cross-cultural differences in the perception of nursing
  • The global impact of media on nursing’s professional image

• Nursing Advocacy and Public Relations

  • Strategies for improving the image of nursing through media engagement
  • The role of professional organizations in media advocacy
  • Public relations campaigns aimed at changing negative perceptions of nursing

• Conclusion: Reimagining Nursing in the Media

  • Future directions for media representations of nurses
  • The evolving role of nurses in society and media’s role in this transformation

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