Myth in Modern Media Management and Marketing 1st edition by Jan Kreft, Sylwia Kuczamer Klopotowska, Anna Kalinowska Żeleźnik ISBN 152259101X 978-1522591016

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ISBN 10: 152259101X  
ISBN 13:   978-1522591016
Author: Jan Kreft, Sylwia Kuczamer-Klopotowska, Anna Kalinowska-Żeleźnik 

“This book analyzes the role of myth in management and marketing on the new media organization market. It also examines the media environment created by organizations, users and media recipients, as well as algorithms, codes and protocols”–

Myth in Modern Media Management and  Marketing 1st Table of contents:

Chapter 1
Aporeticity of Privacy in New Media Environment
Marzena Barańska, Jagiellonian University, Poland
Monika Ewelina Hapek, Jagiellonian University, Poland

Chapter 2
Myth and Storytelling: The Case of the Walt Disney Company…. Monika Boguszewicz-Kreft, WSB University in Gdańsk, Poland Jan Kreft, Jagiellonian University, Poland
Piotr Żurek, Jagiellonian University, Poland

Chapter 3
The User With a Thousand Faces: Campbell’s “Monomyth” and Media Usage Practice………
Barbara Cyrek, Jagiellonian University, Poland

Chapter 4
Mythologization of New Media Organizations Illustrated With the Example of Google………
Monika Ewelina Hapek, Jagiellonian University, Poland

Chapter 5
Mediatization of Solidarity Myth at the Permanent Exhibition of the European Solidarity Centre………
Konrad Knoch, University of Gdańsk, Poland

Chapter 6
A Myth and Media Management: The Facade Rhetoric and Business Objectives………..
Jan Kreft, Jagiellonian University, Poland

Chapter 7
Decline of Traditional Marketing Communication Forms in Generation Y: Myth or Fact?…
Sylwia Kuczamer-Klopotowska, University of Gdańsk, Poland
Ali Aycı, SME Development Organization of Turkey (KOSGEB), Turkey

Chapter 8
The Important Role of the Blogosphere as a Communication Tool in Social Media Among Polish Young Millennials: A Fact or a Myth?…
Sylwia Kuczamer-Klopotowska, University of Gdańsk, Poland Anna Kalinowska-Żeležnik, University of Gdańsk, Poland

Chapter 9
Three Dimensions of Myth in Post Advertising: A Case of an Advertising Spot of the Reserved Brand
Marcin Laberschek, Jagiellonian University, Poland
Malwina Popiołek, Jagiellonian University, Poland

Chapter 10
Big Data Myth: Faith in Magical Power of Data in Marketing Management.. Agata Mardosz-Grabowska, Jagiellonian University, Poland

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