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Author: Schmitz Andy
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Modern Management of Small Businesses 1st Table of contents:
Chapter 1: Foundations for Small Business.
Small Business in the US Economy.
Success and Failure in Small Businesses.
Evolution.
Ethics
The Three Threads
Chapter 2: Your Business Idea: The Quest for Value.
Defining the Customer’s Concept of Value….
Knowing Your Customers…
Sources of Business Ideas.
The Three Threads
Chapter 3: Family Businesses
Family Business: An Overview.
Family Business Issues.
Conflict
The Three Threads.
Chapter 4: E-Business and E-Commerce.
E-Business and E-Commerce: The Difference
E-Commerce Operations.
E-Commerce Technology
The Three Threads
Chapter 5: The Business Plan
Developing Your Strategy.
The Necessity for a Business Plan
Building a Plan
The Three Threads
Chapter 6: Marketing Basics.
What Marketing Is All About.
The Customer
Marketing Research.
The Three Threads
Chapter 7: Marketing Strategy
The Importance of a Marketing Strategy
The Marketing Strategy Process
Segmentation and the Target Market..
Differentiation and Positioning.
Marketing Strategy and Product.
Marketing Strategy and Price.
Marketing Strategy and Place
Marketing Strategy and Promotion
The Three Threads
Chapter 8: The Marketing Plan.
The Need for a Marketing Plan.
The Marketing Plan
The Three Threads.
Chapter 9: Accounting and Cash Flow
Understanding the Need for Accounting Systems
Financial Accounting Statements..
Financial Ratio Analysis
The Three Threads.
Chapter 10: Financial Management
The Importance of Financial Management in Small Business
Financial Control.
Financial Decision Making
The Three Threads
Chapter 11: Supply Chain Management: You Better Get It Right.
The Supply Chain and a Firm’s Role in It….
A Firm’s Role in the Supply Chain.
The Benefits and the Risks of Participating in a Supply Chain
The Three Threads
Chapter 12: People and Organization.
Principles of Management and Organization
Organizational Design
Legal Forms of Organization for the Small Business.
People
The Three Threads
Chapter 13: The Search for Efficiency and Effectiveness
Personal Efficiency and Effectiveness.
Creativity
Organizational Efficiency.
Going Lean
Personnel Efficiency
The Three Threads
Chapter 14: Icebergs and Escapes.
Icebergs.
Disaster Assistance…
Escapes: Getting Out of the Business..
Exit Strategies….
Chapter 15: Going Global: Yes or No?
US Small Business in the Global Environment
What You Should Know Before Going Global
Key Management Decisions and Considerations
The Three Threads
Chapter 16: Appendix: A Sample Business Plan
Executive Summary
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