Marketing Artificial Intelligence 1st edition by Paul Roetzer, Mike Kaput 9781637740804 1637740808

Marketing Artificial Intelligence 1st edition by Paul Roetzer, Mike Kaput  – Ebook PDF Instant Download/Delivery.9781637740804, 1637740808

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Product details:

ISBN 10: 1637740808
ISBN 13: 9781637740804
Author: Paul Roetzer; Mike Kaput

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.   The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.

Marketing Artificial Intelligence 1st Table of contents:

Chapter 1: The Science of Making Marketing Smart

Chapter 2: Language, Vision, and Prediction

Chapter 3: The Marketer-to-Machine Scale

Chapter 4: Getting Started with Marketing AI

Chapter 5: Advertising and AI

Chapter 6: Analytics and AI

Chapter 7: Communications, PR, and AI

Chapter 8: Content Marketing and AI

Chapter 9: Customer Service and AI

Chapter 10: Ecommerce and AI

Chapter 11: Email Marketing and AI

Chapter 12: Sales and AI

Chapter 13: SEO and AI

Chapter 14: Social Media Marketing and AI

Chapter 15: Scaling AI

Chapter 16: More Human

Chapter 17: AI and You

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