Marketing and the Customer Value Chain Integrating Marketing and Supply Chain Management 1st edition By Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou ISBN 123-4567890 9781138394490

Marketing and the Customer Value Chain Integrating Marketing and Supply Chain Management 1st edition By Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou – Ebook PDF Instant Download/Delivery.  123-4567890 9781138394490
Full download Marketing and the Customer Value Chain Integrating Marketing and Supply Chain Management 1st edition after payment

Product details:

ISBN 10: 123-4567890
ISBN 13: 9781138394490
Author: Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou

Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people, and processes.

Key aspects of supply chain management are discussed in detail, including material handling, unit load, handling systems, and equipment, as well as warehousing and transportation, design, and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives, and summaries.

Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management.

Marketing and the Customer Value Chain Integrating Marketing and Supply Chain Management 1st Table of contents:

1. Marketing mix elements: (P)roduct: Delimitation and integrative approach with SCM

2. Elements of the marketing mix (price): Conceptual and integrated approach to Supply Chain Management

3. Marketing mix elements: (P)romotion: Delimitation and integrative approach with SCM

4. Marketing mix elements: (P)eople: Delimitation and integrative approach with SCM

5. Extended marketing mix elements: (P)hysical Evidence: Delimitation and integrative approach with SCM

6. Extended marketing mix elements: (P)rocesses: Delimitation and integrative approach with SCM

7. Transportation Management

8. Crisis Management and SCM

9. Delimitation of Industrial Markets: Features, significance and synergies

10. Emerging trends

People also search for Marketing and the Customer Value Chain Integrating Marketing and Supply Chain Management 1st:

marketing customer value

the importance of the customer value chain

what is value chain in marketing

what is customer value chain

customer value in marketing