Managing Business with electronic commerce Issues and Trends 1st edition by Aryya Gangopadhyay 9781591400073 1591400074
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Authors:Aryya Gangopadhyay et al. , Series:Management [140] , Tags:Business & Economics › Management Business & Economics / Management , Author sort:Gangopadhyay, Aryya , Languages:Languages:eng , Publisher:Idea Group Publishing , Comments:Comments:Electronic commerce refers to any business activity that takes place using anelectronic medium, frequently the Web. Electronic commerce has beenwidely cited as the fastest growing area in the computer industry. Forexample, Forester research has predicted that electronic commerce will be a$3.2 trillion industry by 2003. There are many reasons for the rapid adoptionof electronic commerce across industry sectors, including increase in customeroutreach, reduction of production cycle time and cost, ability to providecustomized service and many others. Electronic commerce is being conductedfor business transactions between business to business (B2B) as wellas business to consumer (B2C). Business applications in electronic commerceinclude, but are not limited to, digital storefronts, electronic banking,digital financial markets, electronic auctions, supply chain management andelectronic commerce services. Many challenges are being formed along withthe opportunities created by electronic commerce. For example, large, establishedcompanies are facing increasing competition from fast and nimblestartups because of low barriers of entry, customer demand is increasingfor customizable interfaces and better content management, price competitionis forcing companies to operate at lower profit margins, retainingcustomer loyalty is becoming difficult due to increased competition.Myriad of social and legal issues are also emerging due to the differencesbetween electronic commerce and traditional commerce models. Approachesto solutions for these issues are coming from business innovations,technological solutions, and policy makers. Thus, electronic commerceis a new and rapidly growing area that is of interest to bothpractitioners and the academic community.
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ISBN 10:1591400074
ISBN 13:9781591400073
Author: Aryya Gangopadhyay
Because the field of electronic commerce has continued to expand so significantly in recent years, it has become necessary for businesses and organizations to address ways to develop successful business applications that aid in its effective utilization. Managing Business with Electronic Commerce: Issues and Trends addresses this important need and is intended for students, practitioners, researchers and also a general audience with an interest in this innovative field.
Managing Business with electronic commerce Issues and Trends 1st Table of contents:
Section I: Technology Development
Chapter I: Supporting Electronic Negotiation for Intelligent Trading
Chapter II: E-Commerce Software: From Analysis to Design
Chapter III: Towards a Methodology for the Development of Web-Based Ssytems: Models, Methods and Act
Chapter IV: Retriever: Improving Web Search Engineering Results Using Clustering
Chapter V: Digital Asset Management: Concepts and Issues
Section II: Marketing
Chapter VI: Pricing and Service Quality in Electronic Commerce
Chapter VII: Delivery and Tracking of Rotating Banner Advertisments on the World Wide Web: An Inform
Chapter VIII: The On-Demand Delivery Services Model for E-Commerce
Section III: Finance
Chapter IX: Electronic Payment Systems: An Empirical Investigation of Customer and MErchange Require
Chapter X: E-Commerce in the Financial Services Industry
Chapter XI: E-Capital Budgeting: Managing Strategic Investments in a World of Uncertainty
Section IV: Business Strategies
Chapter XII: A Concept for the Evaluation of E-Commerce-Ability
Chapter XIII: Strategies for Bricks to beat Clicks–How Established Businesses Can Incorporate the N
Chapter XIV: Cyber Shopping and Privacy
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