Management of Innovation and Product Development Integrating Business amd Technological Perspectives 2nd edition by Marco Cantamessa, Francesca Montagna ISBN B0DFCY37PJ 978-1447175308

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ISBN 10: B0DFCY37PJ

ISBN 13:  978-1447175308

Author: Marco Cantamessa, Francesca Montagna

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs – and must be managed – at different and interacting levels, from corporate strategy to design decision-making.

This book explores these themes in a scientifically rigorous manner, associating academic findings with examples from business. It provides readers with the conceptual and decision-making tools required to understand and manage the process of innovation at different levels, from the analysis of industry-wide phenomena to the formulation of a strategy, and from the planning of operations to the management of technical choices. Chapters cover innovation as an economic and social phenomenon, the formulation of innovation strategy, the management of product development processes and projects and the technical design of products and services. Offering an invaluable resource to postgraduate students in economics, management and engineering, this book is also intended for managers and entrepreneurs.

The book’s topics are covered by associating academic findings with examples from business. For this new second edition of the book, case studies are made available through a companion LinkedIn page that is continuously updated by authors and by readers, while pointers to complementary content available on the internet are provided throughout the text.

Management of Innovation & Product Development Integrating Business & Technological Perspectives 2nd Table of contents:

• Introduction to Innovation and Product Development

  • Understanding innovation and its role in competitive advantage.
  • Types of innovation (incremental vs. radical innovation).
  • The relationship between business and technology.

• Strategic Management of Innovation

  • Aligning innovation with business strategy.
  • Managing innovation portfolios.
  • Organizational culture and leadership in fostering innovation.

• Idea Generation and Creativity

  • Techniques for idea generation and fostering creativity.
  • The role of research and development in product innovation.
  • Crowdsourcing and open innovation models.

• Technology and Product Development

  • Integration of technological perspectives in product development.
  • Technology management and commercialization.
  • Managing technical risk and uncertainty in product development.

• Product Design and Development Processes

  • Stages of product development.
  • Design thinking and user-centered design.
  • Prototyping, testing, and iteration.

• Project Management in Product Development

  • Managing cross-functional teams.
  • Time, cost, and quality constraints.
  • Agile and lean methodologies in product development.

• Market Orientation and Consumer Research

  • Understanding market needs and customer-driven innovation.
  • Conducting market research for new product development.
  • Product life cycle management.

• Commercialization and Go-to-Market Strategies

  • Market introduction and commercialization strategies.
  • Branding, positioning, and pricing.
  • Managing distribution channels.

• Sustainability and Innovation

  • The role of sustainability in innovation and product development.
  • Sustainable design and environmentally friendly product innovation.
  • Green technologies and eco-innovation.

• Managing Innovation Networks and Collaborations

  • Strategic alliances and partnerships in innovation.
  • Collaborating with external stakeholders like suppliers, universities, and research centers.

• Innovation and Product Development Performance Measurement

  • Measuring the effectiveness of innovation.
  • Key performance indicators (KPIs) for innovation.
  • Managing failure and continuous improvement.

• Conclusion and Future of Innovation Management

  • Trends in innovation and product development.
  • The future role of technology and business integration in driving innovation.

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