Management for Professionals Case Studies on Social Marketing A Global Perspective 1st edition by Mercedes Galan Ladero, Helena Alves ISBN 303004842X 978-3030048426

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ISBN 10:  303004842X 
ISBN 13: 978-3030048426
Author: Mercedes Galan Ladero, Helena Alves  

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.
Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.

 

(Management for Professionals) Case Studies on Social Marketing A Global Perspective 1st Table of contents:

Part I. Social Marketing Cases: Environment

Greenpeace: The Threat of the Dark Side of Volkswagen

Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”

Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry

Part II. Social Marketing Cases: Public Health

Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”

How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain)

The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection

Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal

Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania

Vidyasagar Institute of Mental Health: Bringing People Together for a Cause

How to Encourage the Consumption of Tap Water: A Case Study on Águas do Porto

Part III. Social Marketing Cases: Society, Culture and Education

The Role of Social Marketing in a Controversial Cause: The Eradication of Child Marriage

A Successful Festival for Kids in Győr

Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study

The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing

The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area

Part IV. Social Marketing Cases: Safety and Security

Preventing Youth Violence in El Salvador: A Relational Social Marketing Model

Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies

Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study

Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”

Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Se

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