Making the Business Case Proposals That Succeed for Projects That Work 1st edition by Ian Gambles 9780566087455 0566087456
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Authors:Mr Ian Gambles , Series:Management [141] , Tags:Business & Economics; Management; General , Author sort:Gambles, Ian , Ids:9781409460602 , Languages:Languages:eng , Published:Published:Sep 2012 , Publisher:Gower Publishing, Ltd. , Comments:Comments:A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress.Ian Gambles’ Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, establish the costs, identify the risks and make a compelling case.Just as with the best business cases, the text is concise, jargon-free and easy to read; illustrated throughout with practical examples drawn from real cases and including reflective exercises at the end of each chapter to help you consolidate what you have learned.At only 198 pages long, this is a jewel of a book; essential reading for the manager tasked with making the business case, the senior manager who needs to understand and test it, and the project manager who is responsible for delivering whatever is agreed on.
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Product details:
ISBN 10:0566087456
ISBN 13:9780566087455
Author: Ian Gambles
A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress.Ian Gambles’ Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, establish the costs, identify the risks and make a compelling case.Just as with the best business cases, the text is concise, jargon-free and easy to read; illustrated throughout with practical examples drawn from real cases and including reflective exercises at the end of each chapter to help you consolidate what you have learned.At only 198 pages long, this is a jewel of a book; essential reading for the manager tasked with making the business case, the senior manager who needs to understand and test it, and the project manager who is responsible for delivering whatever is agreed on.
Making the Business Case Proposals That Succeed for Projects That Work 1st Table of contents:
Chapter 1 Introduction
Chapter 2 Task Definition
Chapter 3 From Strategy to Options
Chapter 4 Benefits
Chapter 5 Costs 89Chapter 6 Achievability
Chapter 7 Winning the Argument
Chapter 8 Completing a Successful Business Case
Chapter 9 Model Answers to the Exercises
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