Leveraging Consumer Behavior and Psychology in the Digital Economy 1st edition by Norazah Mohd Suki 9781799830443 1799830446

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ISBN 10: 1799830446
ISBN 13: 9781799830443 
Author: Norazah Mohd Suki

With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Leveraging Consumer Behavior and Psychology in the Digital Economy 1st Table of contents:

CHAPTER 1: MULTIPLE SIGNALS AND CONSUMER BEHAVIORS IN THE DIGITAL ECONOMY – IMPLEMENTING A MULTIDIMENSIONAL FRAMEWORK

CHAPTER 2: SOCIAL MEDIA, MARKETING PRACTICES, AND CONSUMER BEHAVIOR

CHAPTER 3: CHALLENGES AND OPPORTUNITIES FOR NEWS MEDIA AND JOURNALISM IN AN INCREASINGLY DIGITAL, MOBILE, AND SOCIAL MEDIA ENVIRONMENT

CHAPTER 4: CONSPICUOUS CONSUMPTION VIA SOCIAL MEDIA

CHAPTER 5: THE BEHAVIOR AND MOTIVATION FACTOR OF SCAMMER AND VICTIMIZATION CONSEQUENCES

CHAPTER 6: THE AFFECTIVE ECONOMY AND ONLINE FAN COMMUNITIES – A CASE STUDY OF JOHNNY & ASSOCIATES

CHAPTER 7: ANTECEDENTS, MOTIVATIONS, AND CONSEQUENCES OF ELECTRONIC WORD-OF-MOUTH COMMUNICATION

CHAPTER 8: EXAMINING PERCEIVED VALUE INFLUENCE MOBILE GAME ADDICTION – A CASE OF TURKISH YOUNG ADULTS

CHAPTER 9: ANTECEDENTS OF GLOBAL BRANDS PREFERENCE AMONG GENERATION Y IN MALAYSIA

CHAPTER 10: UNDERSTANDING CULTURAL HYBRIDIZATION AND GLOBALIZATION THROUGH THE BENEFITS AND RISKS ON ECONOMIC GROWTH

CHAPTER 11: A DECENT WORK AND ECONOMIC GROWTH – THE POTENTIAL OF ASNAF ENTREPRENEUR IN ACHIEVING SUSTAINABLE DEVELOPMENT GOALS (SDGS)

CHAPTER 12: PROACTIVE AND RESPONSIVE EXPORT MARKET ORIENTATION BEHAVIORS, ANTECEDENTS, AND FIRM PERFORMANCE – A QUALITATIVE STUDY ON EXPORTING SMES

CHAPTER 13: MANAGING INNOVATION – TECHNOLOGY, CONSUMER, AND SUSTAINABILITY PERSPECTIVE AND THE CHALLENGES

CHAPTER 14: THE IMPLICATION OF SUSTAINABILITY INNOVATION – BLUE OCEAN STRATEGY

CHAPTER 15: INVERTED GRAMMAR CLASSROOM – DETECTING GRAMMAR ERRORS IN STUDENTS’ VIDEO PRESENTATION

CHAPTER 16: GREEN CONSUMER BEHAVIOR – INTEGRATION OF THEORY OF PLANNED BEHAVIO

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