Key Marketing Metrics The 50 Metrics Every Manager Needs To Know 1st edition by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein 1292360860 9781292360867
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Authors:Bendle, Neil; Farris, Paul; Pfeifer, Phillip , Series:Management [589] , Author sort:Bendle, Neil; Farris, Paul; Pfeifer, Phillip , Languages:Languages:eng , Published:Published:Jan 2021 , Publisher:ET Publishing
Key Marketing Metrics The 50 Metrics Every Manager Needs To Know 1st edition by Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein – Ebook PDF Instant Download/Delivery.1292360860, 9781292360867
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Product details:
ISBN 10: 1292360860
ISBN 13: 9781292360867
Author: Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.
With leading experts, discover how to build your reputation by:
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Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions
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Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
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Building models to assist with planning to give you the best tools for decision-making
In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
Key Marketing Metrics The 50 Metrics Every Manager Needs To Know 1st Table of contents:
Cover
Title
Copyright
Contents
Acknowledgments
About the authors
Foreword
Foreword to the third edition
1 Introduction
2 Share of hearts, minds, and markets
3 Margins and profits
4 Product and portfolio management
5 Customer profitability
6 Sales force management
7 Channel management
8 Pricing strategy
9 Promotion
10 Advertising and sponsorship metrics
11 Online, email, and mobile metrics
12 Marketing and finance
13 The marketing metrics x-ray and testing
14 System of metrics
Bibliography
Endnotes
Index
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