ISE EBook for Strategic Management of Technological Innovation 6th edition by Melissa Schilling ISBN 1260565793 978-1260565799

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ISBN 10: 1260565793
ISBN 13: 978-1260565799
Author: Melissa Schilling

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

ISE EBook for Strategic Management of Technological Innovation 6th Table of contents:

• Introduction to Technological Innovation

  • The Importance of Innovation in Business Strategy
  • Understanding Technological Change and Innovation
  • The Role of Innovation in Competitive Advantage
  • Global Innovation and the Digital Transformation

• Innovation and Strategy

  • The Relationship Between Innovation and Strategy
  • Strategic Innovation Management Models
  • Aligning Innovation with Organizational Strategy
  • Innovation as a Driver of Organizational Change

• The Innovation Process

  • From Idea Generation to Commercialization
  • Stages of Innovation Development
  • The R&D Process in Technological Innovation
  • Managing Cross-Functional Innovation Teams

• Types of Technological Innovation

  • Incremental vs. Radical Innovation
  • Product, Process, and Business Model Innovation
  • Disruptive Innovation and Its Impact on Industries
  • The Diffusion of Innovations in Market Environments

• Building and Sustaining Innovation Capabilities

  • Developing Innovation Capabilities and Culture
  • Organizing for Innovation within Firms
  • Human Resources for Innovation Management
  • Incentives and Reward Structures for Innovation

• Open Innovation and External Collaboration

  • The Concept of Open Innovation
  • Collaborating with External Partners and Stakeholders
  • Technology Transfer and Licensing Agreements
  • Managing Knowledge Flow and Intellectual Property

• Innovation and Business Models

  • Understanding Business Model Innovation
  • The Role of Technology in Shaping Business Models
  • Designing Business Models for Competitive Advantage
  • Case Studies on Business Model Innovation

• Managing Intellectual Property and Innovation

  • The Role of Patents and Copyrights in Innovation
  • Protecting Intellectual Property Rights
  • Strategies for Licensing and Technology Commercialization
  • Intellectual Property Strategy for Firms

• Innovation in a Global Context

  • Global Trends and Challenges in Technological Innovation
  • Managing Innovation Across Borders and Cultures
  • Strategic Alliances and Joint Ventures in Global Innovation
  • Global Innovation Strategies of Leading Firms

• Technology Commercialization and Market Strategies

  • Commercializing Technological Innovations
  • Go-to-Market Strategies for New Technologies
  • Pricing and Positioning New Technologies in the Market
  • Sales and Marketing Approaches for Innovation

• Risk Management and Innovation

  • Managing Risk in Technological Innovation
  • Financial Management of R&D Projects
  • Balancing Risk and Reward in Innovation
  • Innovation and Corporate Social Responsibility

• The Future of Innovation Management

  • Emerging Technologies and Their Impact on Strategy (AI, IoT, Blockchain)
  • Trends in Sustainable Innovation and Green Technologies
  • The Role of Data and Analytics in Innovation
  • Preparing for the Future: Fostering Continuous Innovation

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