Instagram Marketing For Dummies 1st edition by Ilaria Barbotti,Maria Luisa Spera 8836011373 9788836011377

Part 1: Creating Your Profile

Chapter 1: Installing Instagram

Moving Instagram to the Launch Pad

Installing on a Computer

Installing on Instagram’s Native Platform

Instagram Has Android Covered, Too

No App? No Problem: Instagram Is on the Web

Starting to Gram Instantly

Chapter 2: Setting Up Your Profile

Professional Profile Practices

Writing a Bio That Draws in Followers

Taking Advantage of a Business Profile Upgrade

Chapter 3: Hitting Your Target Audience

Organizing Your Marketing Goals and Roles

Gathering Post Ideas

Part 2: Creating Your Narrative

Chapter 4: Taking and Posting Great Photos

Taking Your Best Shot

Improving Your Best Shot

Enriching Your Photo

Posting Your Photos: Ta Da!

Uploading Photos from Your Camera Roll

Uploading Multiple Photos to One Post

Chapter 5: Recording and Posting Great Videos

Recording Your Day

Improving Your Video

Uploading a Stored Video

Uploading Multiple Videos

Part 3: Interacting with Others

Chapter 6: Finding People to Follow

Where Are My Peeps?

Finding New Friends

Following Your Industry

Deciding Whom to Follow Back

Finding Your Insta-Tribe

Chapter 7: Sharing and Commenting on Posts

Before You Share, Stop and Think

Sharing on Other Social Media Sites

Garnering Comments

Reviewing Your Comments

Reporting Commenters When All Else Fails

Chapter 8: Direct Messaging with Ease

Starting a New Direct Message

Sending Photos and Videos Privately

Sharing GIFs

Using Voice Messages

Creating a New Group Message

Replying to a Direct Message

Using Live Chat in Direct Messages

Navigating Your Inbox

Getting Rid of Unwanted Messages

Chapter 9: Wielding the Power of the Hashtag

Investigating Hashtags

Researching the Right Hashtags

Creating a Branded Hashtag

Part 4: Extending Your Reach with Ads

Chapter 10: Planning a Winning Ad

Selecting the Right Ad Type

Using an Effective Ad Strategy

Chapter 11: Creating an Effective Instagram Ad

Using the Instagram Mobile App to Create an Ad

Using Facebook to Create an Ad

A/B Testing

Measuring Your Ad Results

Chapter 12: Creating a Winning Contest

Exploring the Benefits of Hosting Instagram Contests

Following the Rules and Restrictions for Running Contests

Planning a Successful Contest

Executing a Winning Contest

Following Up

Chapter 13: Connecting Your Marketing Dots

Incorporating Instagram in Your Marketing Mix

Connecting Instagram to Other Social Networks

Including Instagram on Your Website

Promoting Instagram on Printed Materials

Incorporating Instagram into an Event or Promotion

Monitoring Your Instagram Stats

Part 5: Using Instagram Stories as Another Avenue

Chapter 14: Sharing with Instagram Stories

Checking Out Instagram Stories

Getting Started

Adding a Text Post

Saving Your Story

Using Direct Messages to Send a Story

Determining the Best Content to Share

Advertising Your Story

Chapter 15: Making Your Story More Fun

Creating Graphics for Stories

Adding Text and Username Tags

Drawing on Your Story

Stickers and Tags

Adding a Link to Your Website

Making Funny Faces with Face Filters

Using Boomerang to Keep Fans Coming Back

Creating a Collage with Layout

Using SuperZoom for Drama

Using Hands-Free to Make Life Easier

Using Reels to Stand Out

Chapter 16: Sharing Your Stories in New Ways

Jazzing Up Your Story Post Using Stickers

Personalizing Stories with Doodles

Saying More with Text

Chapter 17: Using Highlights to Keep Stories Longer

Getting Acquainted with Highlights

Creating a Highlight Gallery

Adding Content to a Highlight

Coming Up with Fun Ideas for Highlights

Chapter 18: Going Live on Instagram

Getting Started with Live Videos

Knowing When to Go Live

Developing a Game Plan

Alerting Your Fans

Acknowledging Live Followers

Inviting a Guest onto the Live Broadcast

Saving Live Broadcasts and Sharing Them

Part 6: Creating Content on IGTV

Chapter 19: Learning How IGTV Works

Finding IGTV within Instagram

Finding IGTV in the IGTV App

Understanding How IGTV Videos Are Formatted

Tapping into Whose Videos You’re Seeing

Chapter 20: Claiming Your Stake on IGTV

Uploading Videos to IGTV

Creating Quality Content for IGTV

Responding to Comments on Your Videos

Part 7: Why Isn’t This Working?

Chapter 21: Insta-Diagnosing Instagram

Installation Issues

Log-In Difficulties

Finding Relief for Common Problems

Nothing Is Working … Now What?

Getting Rid of Error Messages

Chapter 22: Insta-Help Is on the Way

Taking Advantage of Instagram’s Help

Tapping Social Media

Joining a Community

Part 8: The Part of Tens

Chapter 23: Ten Brands Killing It on Instagram

GoPro

Yellowillow

LeesFeedBoutique

RPMItalian

GymShark

TheLoveBombCo

The.Book.Report

LaJollaMom

TSA

GeneralElectric

Chapter 24: Ten Places to Find Inspiration

Investigate the Explore Page

Review Hashtag Searches Related to Your Brand

Spy on Your Competitors

Get Inspiration from Local Businesses

Check Out Your Favorite Products

Look to Photographers

Get Inspired by Bloggers

Find Big Brands That Are Being Creative

Learn from Instagram and Marketing Experts

Follow the Instagram for Business Account