Innovative B2B Marketing New models processes and theory 2nd edition by Simon Hall ISBN 1398604763 978-1398604766

Innovative B2B Marketing: New models, processes and theory 2nd edition by Simon Hall – Ebook PDF Instant Download/Delivery.  1398604763 978-1398604766
Full download Innovative B2B Marketing: New models, processes and theory 2nd edition after payment

Product details:

ISBN 10: 1398604763
ISBN 13: 978-1398604766
Author: Simon Hall

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices.

Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations.

Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.

Innovative B2B Marketing: New models, processes and theory 2nd Table of contents:

Preface

• Overview of the Book
• Purpose and Structure of the 2nd Edition
• Key Changes and Updates in This Edition
• Who Should Read This Book?

Chapter 1: Introduction to B2B Marketing

• Defining B2B Marketing and Its Importance in Today’s Economy
• The Evolution of B2B Marketing
• Key Differences Between B2B and B2C Marketing
• The Role of Digital Transformation in B2B Marketing
• New Trends in B2B Marketing: Data, Automation, and Personalization

Chapter 2: Understanding B2B Customer Behavior

• The Buying Process in B2B Markets
• Understanding the Complex Decision-Making Units (DMU)
• Psychological and Social Factors Influencing B2B Buyers
• B2B Buyer Journey: From Awareness to Decision
• The Role of Relationships in B2B Transactions

Chapter 3: New Models of B2B Marketing

• Traditional Models vs. Modern Models of B2B Marketing
• The Account-Based Marketing (ABM) Approach
• The Customer-Centric Model and Its Impact on B2B Marketing
• The Role of Content and Inbound Marketing in B2B
• The Shift from Transactional to Relational Marketing Models

Chapter 4: Marketing Strategy for B2B Companies

• Developing a Strategic B2B Marketing Plan
• Aligning Marketing and Sales Teams for Better Collaboration
• Market Segmentation and Targeting in B2B
• Positioning Your Brand in the B2B Market
• Crafting a Differentiated Value Proposition

Chapter 5: Digital Transformation in B2B Marketing

• The Role of Digital Technologies in B2B Marketing
• Leveraging Big Data and Analytics for Marketing Decisions
• Social Media and Digital Channels in B2B Marketing
• Implementing Marketing Automation Platforms
• The Future of Artificial Intelligence in B2B Marketing

Chapter 6: The Impact of Content Marketing in B2B

• Creating High-Quality Content for B2B Audiences
• Storytelling and Thought Leadership in B2B Marketing
• Developing a Content Strategy for Lead Generation
• Video Marketing, Webinars, and Podcasts in B2B
• Optimizing Content Across Multiple Digital Platforms

Chapter 7: Integrated Marketing Communications in B2B

• The Role of IMC in B2B Strategy
• Aligning Communication Channels for Consistency
• Creating Multi-Channel Campaigns in B2B Marketing
• Engaging Customers Through Email Marketing and Automation
• Using PR, Events, and Direct Marketing Effectively in B2B

Chapter 8: B2B Sales and Marketing Alignment

• Bridging the Gap Between Sales and Marketing Teams
• The Role of CRM Systems in Aligning Marketing and Sales
• Nurturing Leads and Sales Enablement
• Implementing Account-Based Marketing (ABM) for Sales and Marketing Success
• The Sales Funnel and Metrics for Performance Monitoring

Chapter 9: Customer Experience and Relationship Management in B2B

• Understanding the Importance of Customer Experience in B2B
• Strategies for Building Strong B2B Customer Relationships
• Using CRM to Enhance Customer Relationships
• Loyalty Programs and Retention Strategies for B2B Customers
• The Role of After-Sales Services in B2B Marketing

Chapter 10: Innovative Marketing Technologies in B2B

• Emerging Marketing Technologies in B2B
• The Role of AI and Machine Learning in B2B Marketing Innovation
• How Blockchain Is Changing B2B Transactions and Marketing
• Marketing Automation Tools and Platforms
• Integrating Emerging Technologies with Traditional Marketing Methods

Chapter 11: Sustainability and Ethics in B2B Marketing

• The Role of Sustainability in B2B Marketing Strategy
• Ethical Issues in B2B Marketing: Transparency, Fairness, and Accountability
• The Impact of Corporate Social Responsibility (CSR) on Brand Loyalty
• Marketing Sustainability Efforts to B2B Audiences
• Ethical Marketing Communications in a Digital World

Chapter 12: Measuring and Evaluating B2B Marketing Performance

• Key Performance Indicators (KPIs) for B2B Marketing
• Analyzing ROI on B2B Marketing Campaigns
• Using Analytics to Optimize Marketing Strategies
• The Role of A/B Testing in B2B Marketing
• Marketing Metrics and Tools for Performance Evaluation

Chapter 13: Global B2B Marketing

• Navigating the Challenges of International B2B Marketing
• Cultural Sensitivity and Adaptation in Global Markets
• Global Marketing Strategies for B2B Companies
• Digital and Social Media as Tools for Global B2B Marketing
• Managing Global B2B Brands and Local Market Strategies

Chapter 14: The Future of B2B Marketing

• Key Trends Shaping the Future of B2B Marketing
• The Impact of Technology, AI, and Automation on B2B Marketing
• Predictions for the B2B Marketing Landscape in the Next Decade
• How to Stay Ahead in a Rapidly Evolving B2B Market
• Preparing for Change: Agility and Innovation in B2B Marketing

Conclusion

• Key Takeaways from the Book
• How to Apply the New Models and Theories in Your B2B Marketing Strategy
• Final Thoughts on Navigating the Evolving B2B Marketing Landscape

Appendices

• A. Recommended Resources for Further Reading
• B. Glossary of Key B2B Marketing Terms
• C. List of B2B Marketing Tools and Platforms
• D. Index

People also search for Innovative B2B Marketing: New models, processes and theory 2nd:

innovative b2b marketing new models processes and theory.pdf

innovative b2b marketing new models processes and theory simon hall

types of b2b model

types of b2b marketing

innovative business models