Influencing Customer Demand An Operations Management Approach 1st Edition By Mahya Hemmati, Mohsen Sajadieh 0367619989 9780367619985

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Product details:

ISBN 10: 0367619989

ISBN 13: 9780367619985

Author: Mahya Hemmati, Mohsen S. Sajadieh

n today’s competitive markets, considering the demand and the supply chain sides is crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to the discuss managerial, mathematical, and conceptual framework of influencing factors on demand along with accurate mathematical analyses to evaluate and raise revenue. The book provides an understanding of the key elements that impact buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for inspiring demand, how to measure demand dependency on components such as price, quality, and inventory, and it helps management improve alignment between supply and demand by affecting the level and understanding of the role within supply chain management (SCM). This book is applicable for the professional as well as for academia. It can help those working in SCM, project management, production, inventory control, scheduling, engineering management, retail management, and operations management.

Influencing Customer Demand An Operations Management Approach 1st Table of contents:

Chapter 1 Introduction

Chapter 2 Pricing Policies

Chapter 3 On-Shelf Inventory

Chapter 4 Rebate Contracts

Chapter 5 Service Level Effects

Chapter 6 Marketing Decisions and Efforts

Chapter 7 A Company’s Reputation

Chapter 8 Congestion in the System

Chapter 9 Dynamic Innovation Capabilities

Chapter 10 Demand Sensitivity to Time

Chapter 11 Inflation-Dependent Demand

Chapter 12 Substitute and Complementary Goods

Chapter 13 Mass and Social Media

Chapter 14 Past and Future of Demand Forecasting Models

Chapter 15 Conclusion

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